Associate Manager, Performance Marketing
@ Mattel

El Segundo, California, United States
$110,000
On Site
Full Time
Posted 25 days ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXX******* @mattel.com
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Job Details

About Mattel

CREATIVITY IS OUR SUPERPOWER. At Mattel, we don’t just make toys - we create innovative products and experiences that inspire, entertain, and develop children through play. We pride ourselves on an inclusive environment where every team member is respected and valued.

Team Overview

Mattel Game Studios harnesses the power of iconic brands to craft engaging digital games. Our team, led by industry veterans, is on a mission to create innovative digital experiences that resonate globally.

The Opportunity

As the Associate Manager, Performance Marketing, you will drive user acquisition for a diverse portfolio of mobile games. You will design, execute, and optimize multi-channel campaigns, manage substantial budgets, and collaborate across creative, analytics, product, and monetization teams to fuel global expansion.

Your Impact

  • Plan, execute and optimize UA and retargeting campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and emerging channels.
  • Manage multi-million-dollar budgets to maximize user lifetime value and ROAS.
  • Design A/B and multivariate tests on audiences, bids, and funnels for scalable performance gains.
  • Collaborate with creative teams to develop high-performing ad formats and conduct rigorous ASO tests using Sensor Tower and Data.ai.
  • Analyze attribution data from MMPs like Singular alongside privacy-centric frameworks (SKAN, Privacy Sandbox).
  • Build strategic partnerships with platform reps, network partners, and agencies to explore new traffic sources.
  • Continuously monitor UA trends and competitor strategies, testing new channels for growth.

Qualifications

  • 3–5 years managing UA and retargeting campaigns for mobile F2P games.
  • Expertise in multi-channel media buying across major advertising platforms.
  • Proven ability in managing large monthly budgets to drive LTV and ROAS targets.
  • Strong experience in App Store Optimization and creative A/B testing.
  • Practical knowledge of privacy-centric frameworks and MMP data analysis.
  • Bachelor’s degree in Marketing, Economics, Business, Analytics or equivalent.

Compensation & Benefits

The annual base salary ranges between $91,000 and $135,200, determined by location, skills and experience. Mattel also offers competitive total pay programs, comprehensive benefits, and career development resources.

Our Culture

At Mattel, collaboration, innovation, and execution drive our success. Every employee is empowered to show up as themselves and contribute toward our shared goals.

Key skills/competency

  • Performance Marketing
  • User Acquisition
  • Campaign Optimization
  • ASO
  • Budget Management
  • A/B Testing
  • Data Analysis
  • Digital Advertising
  • Partner Relations
  • Mobile Gaming
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How to Get Hired at Mattel

🎯 Tips for Getting Hired

  • Customize your resume: Highlight proven UA and budget management skills.
  • Research Mattel: Understand their culture and digital game strategy.
  • Prepare case studies: Show campaign optimization and growth results.
  • Practice interviews: Focus on data analysis and collaborative skills.

📝 Interview Preparation Advice

Technical Preparation

Review attribution platforms like Singular and Sensor Tower.
Practice setting up multi-channel campaign tests.
Brush up on ASO techniques and analytics tools.
Analyze sample data for budget optimization.

Behavioral Questions

Describe a challenging campaign and resolution.
Explain collaboration with cross-functional teams.
Discuss handling large marketing budgets effectively.
Share an experience of rapid adaptation in strategy.

Frequently Asked Questions