Senior Product Marketing Manager

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work—we invite you to apply.

Snapshot of the Role:

This is a unique opportunity to lead the go-to-market success of innovative new product bets at MasterClass while shaping the broader product narrative and positioning for MasterClass as a whole. As our product surface expands, this role will bring audience clarity, messaging cohesion, and executional excellence to ensure our offerings resonate deeply and scale effectively. You'll be at the center of product marketing strategy, working cross-functionally to influence roadmaps, drive growth, and amplify impact.

What You Will Do:

• Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
• Define audience segments and use cases across MasterClass Certificates and adjacent offerings
• Drive portfolio-level positioning and messaging coherence across the product suite
• Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
• Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions
• Influence roadmap direction and priorities through insight-backed recommendations
• Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact

About You:

• 8+ years in product marketing or adjacent functions
• Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
• Strong strategic thinking paired with high-velocity execution
• Deep fluency in paid marketing, collaboration, and performance storytelling
• Skilled at opportunity sizing, competitive analysis, and translating insight into influence
• Operates with extreme ownership and excels in ambiguous, fast-paced environments
• Known for influence without authority and building strong cross-functional relationships

Compensation:

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled. MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Key skills/competency:

• Product Marketing
• Go-to-Market Strategy
• Audience Segmentation
• Messaging
• Product Launch
• Growth Marketing
• Cross-functional Collaboration
• Competitive Analysis
• Paid Marketing
• Digital Media