Media Head France (M/F/X)
Mars · Paris, Île-de-France, France
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- On site
- Full-time
- $120,000 / year
- Paris, Île-de-France, France
Job highlights
- Lead media strategy and execution for France.
- Develop data-driven comms plans across channels.
- Manage significant media budget and drive ROI.
- Collaborate with global and regional teams.
- Shape marketing leadership and brand strategy.
About the role
Media Head France
Mars is seeking a dynamic and experienced Media Head for France to develop and manage executional comms plans across paid and owned media, content, and data. The objective is to implement the cluster's data-driven One Mars ICP connection plans, covering brand awareness, engagement, and conversion.
What We Are Looking For
- Marketing/Advertising qualification to degree level or equivalent experience.
- Minimum of 8 years of experience in a media agency or relevant in-house client role.
- Excellent written and verbal communication skills.
- Previous media, creative, or marketing leadership experience.
Key Responsibilities
- Develop annual brand media (PESO) executional plans aligned with regional strategies and signed off by France.
- Act as the Brand Champion for one priority brand, providing local insights as the media expert to regional teams for campaign builds.
- Create culturally relevant executional comms plans, incorporating the latest media and tech landscape learnings.
- Champion 'Fit for Platform' content and support global/regional teams in capability building through content test & learn initiatives.
- Collaborate with the European Regional Media Team (MCF) and Global Media Team (MAT) to develop and deploy best practices.
- Own the execution of the in-year comms (PESO) plan with the agency team, supported by cluster portfolio teams.
- Drive media ROI and manage the full A&CP budget and process cycle.
- Provide strategic input to the social media team for the France cluster.
- Serve as the primary France Cluster contact for the Publicis relationship.
- Be a part of the cluster marketing leadership team, leading the function’s agenda.
- Drive visibility on advertising legislation changes in the cluster and ensure compliant communications plans.
- Develop engagement and clarity of the total Strategic Demand function as part of the Strategic Demand Management Team (SDMT).
What You Can Expect from Mars
- Work with diverse and talented Associates guided by the Five Principles.
- Join a purpose-driven company focused on building a better future.
- Strong emphasis on learning and development, including access to Mars University.
- Competitive industry salary and benefits package, including a company bonus.
Key Skills/Competency
- Media Planning
- Comms Strategy
- Paid Media
- Owned Media
- Content Strategy
- Data-Driven Marketing
- Marketing Leadership
- Budget Management
- Agency Management
- ROI Analysis
Skills & topics
- Media Head
- Media Strategy
- Comms Planning
- Paid Media
- Owned Media
- Content Strategy
- Data-Driven Marketing
- Marketing Leadership
- France Market
- Mars
How to get hired
- Tailor your resume: Highlight 8+ years of media agency or in-house client experience, showcasing leadership and data-driven campaign successes.
- Craft a compelling cover letter: Emphasize your understanding of the French media landscape and your ability to drive ROI.
- Prepare for interviews: Be ready to discuss your media strategy development, budget management, and cross-functional collaboration skills.
- Showcase leadership potential: Demonstrate your experience in leading teams and influencing brand strategy within a marketing context.
- Research Mars's culture: Understand their Five Principles and purpose-driven approach to business.
Technical preparation
Master media planning tools and analytics.,Understand PESO model and digital channels.,Analyze campaign performance data thoroughly.,Familiarize with ad tech and content platforms.
Behavioral questions
Describe a complex media plan you led.,How do you manage a large marketing budget?,Share an example of driving ROI in media.,How do you influence cross-functional teams?
Frequently asked questions
- What is the primary focus of the Media Head France role at Mars?
- The Media Head France is responsible for developing and managing executional comms plans across paid and owned media, content, and data to implement data-driven connection plans for Mars in the French market.
- What type of experience is required for the Media Head France position at Mars?
- A minimum of 8 years of experience in a media agency or relevant in-house client role, along with media/creative/marketing leadership experience, is required for this role.
- What are the key responsibilities of the Media Head France at Mars?
- Key responsibilities include developing media executional plans, acting as a brand champion, creating culturally relevant comms plans, managing the media budget, and contributing to the cluster marketing leadership team.
- Does Mars offer learning and development opportunities for the Media Head France?
- Yes, Mars offers a strong focus on learning and development, including access to their in-house Mars University, to support associate growth.
- What benefits can I expect as a Media Head France at Mars?
- You can expect an industry-competitive salary and benefits package, including a company bonus, along with the opportunity to work with diverse and talented associates.
- How does the Media Head France role contribute to Mars's broader goals?
- This role is crucial for implementing Mars's data-driven ICP connection plans, driving brand awareness, engagement, and conversion within the French market, and contributing to the company's purpose-driven mission.
- What is the role of the Media Head France in relation to the Publicis relationship?
- The Media Head France serves as the primary France Cluster contact for the Publicis relationship, ensuring effective collaboration and execution.
- What is the expected educational background for the Media Head France at Mars?
- A Marketing/Advertising qualification to a degree level or equivalent experience is preferred for this role.