Content Strategist and OTT Campaign Manager

About the Role

We are seeking a highly driven Content Strategist & Campaign Manager with a strong understanding of the OTT ecosystem, digital content trends, and campaign execution. The ideal candidate will be responsible for planning and executing content-led campaigns for OTT platforms, ensuring alignment with audience preferences, platform dynamics, and business objectives.

Key Responsibilities

• Plan and execute end-to-end digital campaigns for OTT content including series, films, and platform launches.
• Develop content strategies based on genre insights, audience behavior, and platform trends.
• Conceptualize and oversee content formats across short-form video, social media, and branded integrations.
• Write and review scripts for digital content, ensuring strong storytelling and engagement.
• Monitor and leverage emerging trends, pop culture, and platform algorithms to optimize content performance.
• Create structured pitch decks, campaign strategies, and presentation materials for internal and client use.
• Collaborate cross-functionally with creative, influencer, and production teams to ensure seamless execution.
• Track campaign performance and ensure delivery aligned with defined KPIs.

Required Qualifications & Skills

• 2–5 years of experience in content strategy, digital marketing, or OTT/entertainment campaigns.
• Strong understanding of OTT platforms, content genres, and audience consumption patterns.
• Proven experience in campaign execution and content planning.
• Excellent scriptwriting and storytelling abilities.
• Strong knowledge of social media trends, viral formats, and digital content ecosystems.
• Experience in developing client-ready pitch decks and campaign presentations.
• Ability to manage multiple projects while adhering to deadlines.

Preferred Qualifications

• Prior experience working on OTT platform campaigns (e.g., Netflix, JioHotstar, Prime Video).
• Exposure to influencer marketing and creator-led campaigns.
• Familiarity with performance-driven content strategies and analytics tools.
• Understanding of emerging formats, including AI-led content creation.

What We Offer

• Opportunity to work on high-impact OTT and entertainment campaigns.
• A collaborative and fast-paced creative work environment.
• Exposure to leading brands and platforms in the digital entertainment space.

Key skills/competency

• Content Strategy
• OTT Campaigns
• Digital Marketing
• Campaign Execution
• Scriptwriting
• Storytelling
• Social Media Trends
• Content Planning
• Pitch Deck Creation
• Performance Tracking