Campaign Specialist
Marque Berry™ · Gurugram, Haryana, India
This listing has closed — view similar roles below.
- On site
- Full-time
- ₹800,000 / year
- Gurugram, Haryana, India
Job highlights
- Manage OTT content campaigns from start to finish.
- Develop strategies based on audience and trends.
- Create engaging content formats and scripts.
- Analyze performance and optimize campaign results.
- Collaborate with creative and production teams.
About the role
About the Role
We are seeking a highly driven Content Strategist & Campaign Manager with a strong understanding of the OTT ecosystem, digital content trends, and campaign execution. The ideal candidate will be responsible for planning and executing content-led campaigns for OTT platforms, ensuring alignment with audience preferences, platform dynamics, and business objectives.
Key Responsibilities
- Plan and execute end-to-end digital campaigns for OTT content including series, films, and platform launches.
- Develop content strategies based on genre insights, audience behavior, and platform trends.
- Conceptualize and oversee content formats across short-form video, social media, and branded integrations.
- Write and review scripts for digital content, ensuring strong storytelling and engagement.
- Monitor and leverage emerging trends, pop culture, and platform algorithms to optimize content performance.
- Create structured pitch decks, campaign strategies, and presentation materials for internal and client use.
- Collaborate cross-functionally with creative, influencer, and production teams to ensure seamless execution.
- Track campaign performance and ensure delivery aligned with defined KPIs.
Required Qualifications & Skills
- 2–5 years of experience in content strategy, digital marketing, or OTT/entertainment campaigns.
- Strong understanding of OTT platforms, content genres, and audience consumption patterns.
- Proven experience in campaign execution and content planning.
- Excellent scriptwriting and storytelling abilities.
- Strong knowledge of social media trends, viral formats, and digital content ecosystems.
- Experience in developing client-ready pitch decks and campaign presentations.
- Ability to manage multiple projects while adhering to deadlines.
Preferred Qualifications
- Prior experience working on OTT platform campaigns (e.g., Netflix, JioHotstar, Prime Video).
- Exposure to influencer marketing and creator-led campaigns.
- Familiarity with performance-driven content strategies and analytics tools.
- Understanding of emerging formats, including AI-led content creation.
What We Offer
- Opportunity to work on high-impact OTT and entertainment campaigns.
- A collaborative and fast-paced creative work environment.
- Exposure to leading brands and platforms in the digital entertainment space.
Key skills/competency
- Content Strategy
- OTT Campaigns
- Digital Marketing
- Campaign Execution
- Scriptwriting
- Storytelling
- Social Media Trends
- Content Planning
- Pitch Deck Creation
- Performance Tracking
Skills & topics
- Content Strategist
- OTT Campaign Manager
- Digital Marketing
- Content Strategy
- Campaign Execution
- OTT Platforms
- Scriptwriting
- Social Media Marketing
- Entertainment Marketing
- Digital Content
How to get hired
- Tailor your resume: Highlight your experience in OTT campaigns, content strategy, and digital marketing.
- Showcase your portfolio: Include examples of pitch decks, campaign strategies, and digital content you've created.
- Quantify achievements: Use data to demonstrate your impact on campaign performance and KPIs.
- Prepare for interviews: Be ready to discuss your understanding of the OTT landscape and content trends.
- Express enthusiasm: Show passion for digital entertainment and Marque Berry's work.
Technical preparation
Study OTT platform analytics tools.,Practice writing concise, engaging scripts.,Develop sample campaign strategy presentations.,Research current digital content trends.
Behavioral questions
Describe a successful OTT campaign you managed.,How do you stay updated on content trends?,How do you collaborate with creative teams?,Explain your process for client presentations.
Frequently asked questions
- What is the work arrangement for the Content Strategist & OTT Campaign Manager role at Marque Berry™?
- The Content Strategist & OTT Campaign Manager role at Marque Berry™ is a full-time, work-from-office position located in Gurgaon, Haryana.
- What are the key responsibilities of a Content Strategist & OTT Campaign Manager at Marque Berry™?
- Key responsibilities include planning and executing digital campaigns for OTT content, developing content strategies, conceptualizing content formats, writing scripts, monitoring trends, creating presentations, and tracking campaign performance against KPIs.
- What qualifications are required for the Content Strategist & OTT Campaign Manager position at Marque Berry™?
- Required qualifications include 2-5 years of experience in content strategy, digital marketing, or OTT/entertainment campaigns, a strong understanding of OTT platforms and audience behavior, proven campaign execution skills, excellent scriptwriting abilities, and knowledge of social media trends.
- Does Marque Berry™ prefer candidates with prior OTT platform campaign experience for the Content Strategist role?
- Yes, Marque Berry™ prefers candidates with prior experience working on OTT platform campaigns (e.g., Netflix, JioHotstar, Prime Video) for the Content Strategist & OTT Campaign Manager role.
- What kind of content formats will a Content Strategist & OTT Campaign Manager at Marque Berry™ work with?
- A Content Strategist & OTT Campaign Manager at Marque Berry™ will work with various content formats including short-form video, social media content, and branded integrations.
- How does Marque Berry™ support career growth for a Content Strategist & OTT Campaign Manager?
- Marque Berry™ offers opportunities to work on high-impact OTT and entertainment campaigns, exposure to leading brands, and a collaborative creative environment, fostering professional development.
- What is the ideal candidate profile for the Content Strategist & OTT Campaign Manager at Marque Berry™?
- The ideal candidate is highly driven, possesses a strong understanding of the OTT ecosystem and digital content trends, and excels in campaign execution and content strategy.