Director, Global Content Strategy

Who We Are

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C., London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Flex and CERN.

Who We're Looking For

Marketbridge is seeking a senior, strategic, and execution-oriented Director, Global Content Strategy to own and elevate our global editorial strategy. This is a high-impact individual contributor role responsible for defining, building, and operationalizing our content strategy across regions and growth priorities. You will shape our external narrative, guide thought leadership, oversee content production, and ensure performance insights drive continuous optimization. This role is ideal for a seasoned content leader who has worked in service-based organizations (consulting, agencies, advisory firms, B2B services) and understands how to translate expertise into compelling, business-driving content. You will report directly to the SVP of Marketing and must be comfortable operating independently, learning quickly, and driving clarity without heavy oversight.

Responsibilities

1. Global Content Strategy & Editorial Leadership

• Define and lead the global editorial strategy aligned to: Core solutions and service lines, Business priorities and growth initiatives, Regional market needs (North America & EU).
• Build and manage a comprehensive editorial calendar tied to GTM themes and growth objectives.
• Drive solution narratives and ensure messaging consistency across all content.
• Partner with Marketing, Growth, and Business leaders to align content with account priorities and pipeline impact.
• Support executive thought leadership strategy, including analyst relations, PR narratives, bylines, speaking engagements, and social presence.

2. Content Production & Governance

• Lead content audits to identify gaps, redundancies, and new opportunities.
• Develop content briefs and collaborate with SMEs to extract insights and expertise.
• Write and edit high-value strategic content as needed (e.g., POVs, executive briefs, flagship assets).
• Manage internal and external writers, freelancers, and vendors.
• Establish and manage content submission request process, editorial review and approval workflow, and governance standards and quality benchmarks.
• Ensure content production stays on track against timelines, brand standards, and business objectives.
• Oversee asset-related promotional content (email, newsletters, social posts, ads).
• Leverage AI tools to accelerate content development, improve quality, and enhance differentiation.

3. Content Performance & Optimization

• Define content KPIs aligned to business and growth goals.
• Measure and report on content performance across channels.
• Translate performance data into actionable insights to refine strategy and prioritization.
• Incorporate audience segmentation and account-based insights to ensure resonance with target buying groups.
• Partner with Growth and Business teams to evaluate content effectiveness and account impact.

Qualifications

• 7+ years of progressive experience in content strategy, editorial leadership, or content marketing.
• Experience in service-based organizations (consulting, professional services, agencies, advisory firms) is strongly preferred.
• Proven track record building editorial strategies that support revenue and growth objectives.
• Experience supporting executive thought leadership and complex B2B narratives.
• Comfortable operating as a senior individual contributor without a team.
• Strategic thinker who connects content to business impact.
• Strong writing and editing skills (not a pure copywriter, but capable of producing executive-level content).
• Exceptional ability to distill complex service offerings into compelling narratives.
• Strong project management and stakeholder management skills.
• Data-informed mindset with experience measuring and optimizing content performance.
• Highly autonomous — able to operate with limited direction and minimal handholding.
• Strong executive presence and comfort working directly with senior leaders.
• Curious, fast learner who can quickly absorb new solution areas and industries.

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operate day to day.

• Be Kind means treating teammates with respect and showing up for one another.
• Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback.
• Be Real speaks to a culture of authenticity, where people can speak up and be themselves.
• Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to:

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Key skills/competency

• Global Content Strategy
• Editorial Leadership
• Thought Leadership
• Content Production
• Performance Optimization
• B2B Marketing
• Narrative Development
• Stakeholder Management
• Project Management
• AI Tools for Content