Head of Growth Marketing

Head of Growth Marketing

Marco Polo is seeking a Head of Growth Marketing to lead end-to-end growth initiatives for their new offering, Marco Polo Circles. This role involves strategic planning, execution, and team leadership within a purpose-driven consumer company focused on fostering genuine connections.

About the Role

This is a unique opportunity to own the growth of a product that facilitates friendship building through video messages. You will be instrumental in driving profitable growth for a consumer app, leveraging AI as a core component of modern marketing strategies.

Key Responsibilities

• Own the full growth funnel for Marco Polo Circles, encompassing acquisition, conversion, activation, retention, referrals, and upgrades.
• Develop and implement market strategy and execution plans, leading a team to achieve growth targets.
• Drive paid marketing performance by planning, launching, and optimizing campaigns across mobile and social channels (Meta, TikTok, Google, etc.).
• Manage a cross-functional growth team, including marketers, product managers, and designers, fostering a high-performance culture.
• Identify, pilot, and scale AI tools across acquisition, creative, and lifecycle marketing to enhance growth capabilities.

Qualifications

• 5+ years of growth or performance marketing experience, with at least 2 years in a leadership role at a consumer company.
• Deep experience in paid user acquisition across mobile and social platforms, with strong command of mobile measurement and attribution.
• Active practice and demonstrated success in leveraging AI in marketing strategies.
• Strong analytical skills and data-driven decision-making capabilities.
• Experience marketing a subscription product and understanding of LTV, payback periods, and sustainable growth economics.
• Proven ability to drive results with lean resources, prioritizing effectively and maintaining team well-being.
• Genuine alignment with Marco Polo's mission of helping people feel close.

Benefits & Perks

• Comprehensive medical, vision, and dental coverage.
• Benefits supporting mental and emotional well-being.
• Flexible paid time off, generous holidays, and self-care days.
• 100% remote work environment within North America.
• Work schedule flexibility.
• Quarterly in-person and virtual team retreats.

Compensation

• Base pay and equity.
• Target annual salary: $200,000 - $250,000.

About Marco Polo

Marco Polo is a private video chat app designed to help people feel close. Marco Polo Circles is a new offering that matches users based on life stage and interests to foster new friendships. The company operates on a subscription model (Marco Polo Plus) which funds the mission and keeps the core app free. The team is globally distributed across North America, fostering a remote culture that emphasizes connection and shared purpose.

Diversity & Inclusion

Marco Polo is committed to diversity and inclusion, encouraging applications from all qualified individuals. They utilize AI tools to support hiring but emphasize human judgment in final decisions.

Key skills/competency

• Head of Growth Marketing
• Consumer App Growth
• Paid User Acquisition
• AI in Marketing
• Subscription Marketing
• Performance Marketing
• Team Leadership
• Cross-functional Team Management
• Mobile Marketing
• Data Analysis