Marketing Analytics Lead
Marathon Health · United States
- Hybrid
- Full-time
- $105,000 / year
- United States
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Job highlights
- Builds marketing attribution models and dashboards.
- Analyzes member journey and identifies drop-offs.
- Designs and analyzes incrementality and A/B tests.
- Collaborates with cross-functional teams.
- Requires SQL, Tableau, and attribution modeling.
About the role
About The Job
The Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models, dashboards, and structured datasets that help the marketing team understand what's working, for whom, and why. This role answers the questions that drive smarter investment: which messages, channels, and tactics are actually moving members to activate and engage, and how does that vary by industry vertical, member segment, product, and payment model. The right person is energized by the challenge of creating analytical infrastructure that doesn't yet exist and brings both the technical depth to pull and model data across systems and the communication instincts to translate findings into decisions. This role works closely with the marketing automation, engagement enablement, product, data, and engineering teams.Essential Duties & Responsibilities
- Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement
- Develop standardized campaign performance dashboards for use by the marketing team for optimization
- Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off
- Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior
- Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations
- Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently
Qualifications
- Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience.
- Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones.
- Strong SQL skills and comfort pulling data from multiple systems and sources.
Desired Attributes
- Working knowledge of attribution modeling methodologies and their tradeoffs
- Experience designing and interpreting A/B tests with statistical rigor
- Familiarity with marketing technology and data platforms like Iterable, Braze, or equivalent a plus
- Ability to work cross-functionally with technical teams including data engineering and product
- Intellectually curious about why people behave the way they do, and motivated to find the data that answers that question
- Comfortable building in ambiguity, including defining the right question before answering it
- Strong communicator who can translate complex analytical findings into plain language recommendations for non-technical stakeholders
- Detail-oriented and rigorous about data quality, but pragmatic enough to ship insights before everything is perfect
- Motivated by mission; you want the work to connect to real health outcomes, not just marketing metrics
Pay Range
$90,000 - $120,000/yr The actual offer may vary dependent upon geographic location and the candidate’s years of experience and/or skill level. We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.Skills & topics
- Marketing Analytics
- Growth Analytics
- Data Analysis
- Attribution Modeling
- Dashboard Development
- SQL
- Tableau
- A/B Testing
- Consumer Health
- Member Engagement
How to get hired
- Tailor your resume: Highlight experience in marketing analytics, growth analytics, SQL, and Tableau. Quantify achievements in improving engagement and cost savings.
- Showcase your skills: Emphasize experience with attribution modeling, A/B testing, and data visualization tools like Tableau.
- Understand their mission: Research Marathon Health's value-based model and commitment to improving health outcomes.
- Prepare for technical questions: Be ready to discuss SQL queries, attribution methodologies, and dashboard creation.
- Demonstrate collaboration: Highlight experience working with marketing, data, and engineering teams.
Technical preparation
Master SQL for complex data queries.,Build advanced dashboards in Tableau.,Understand attribution models deeply.,Practice designing A/B and incrementality tests.
Behavioral questions
Describe building analytics from scratch.,How do you translate data to decisions?,Share an example of cross-functional collaboration.,How do you handle ambiguity in analysis?
Frequently asked questions
- What are the key responsibilities for a Marketing Analytics Lead at Marathon Health?
- The Marketing Analytics Lead at Marathon Health is responsible for building and maintaining marketing attribution models, developing campaign performance dashboards, analyzing the full member journey, and designing/analyzing incrementality and A/B tests. This role also involves serving as an analytical liaison between marketing, product, data, and engineering teams.
- What technical skills are required for the Marketing Analytics Lead role at Marathon Health?
- Key technical skills include strong SQL proficiency for data extraction, experience with Tableau or equivalent BI tools for dashboard creation, and a working knowledge of attribution modeling methodologies. Familiarity with marketing technology platforms like Iterable or Braze is a plus.
- What kind of experience is ideal for the Marketing Analytics Lead at Marathon Health?
- Ideal candidates have 3-6 years of experience in marketing analytics, growth analytics, or a related function, preferably within consumer health, digital health, or a subscription-based business. Experience designing and interpreting A/B tests with statistical rigor is also highly valued.
- How does Marathon Health approach marketing analytics and member engagement?
- Marathon Health focuses on a data-driven approach to member engagement, using analytics to understand what drives activation and sustained engagement across various channels. They emphasize creating analytical infrastructure to answer key investment questions and optimize marketing strategies for real health outcomes.
- What is the salary range for the Marketing Analytics Lead position at Marathon Health?
- The estimated salary range for the Marketing Analytics Lead position at Marathon Health is $90,000 to $120,000 per year. The final offer will depend on factors like geographic location, years of experience, and skill level.
- What is the application deadline for the Marketing Analytics Lead role at Marathon Health?
- Marathon Health is accepting applications for this position until a suitable candidate has been selected. It is advisable to apply as soon as possible to be considered.
- How can I best prepare for an interview for the Marketing Analytics Lead role at Marathon Health?
- To prepare, thoroughly review your experience in SQL, Tableau, and attribution modeling. Be ready to discuss specific examples of how you've used data to drive marketing decisions, improve engagement, and measure campaign effectiveness. Understand Marathon Health's mission and how your analytical skills can contribute to their goals.