Marketing Manager Health Strategist & Messaging... @ Manulife
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About the Position
The Marketing Manager Health Strategist & Messaging Lead at Manulife will develop key messaging, marketing collateral, and campaigns. You will support marketing operations and execute digital marketing strategies to engage Group Benefits members and sponsors. This role requires a flexible mindset, a desire to learn, and a drive for continuous improvement while working in Agile marketing go-to-market (GTM) squads.
About the Team
Our Group Benefits Marketing team delivers innovative digital solutions promoting health and wellness. We empower our customers to live better, healthier lives and build strong, engaged organizations as a trusted health partner to Canadians.
Position Responsibilities
- Co-lead the creation and execution of holistic GTM strategies.
- Craft differentiated positioning strategies and compelling user stories.
- Collaborate with multiple internal stakeholders to align marketing initiatives.
- Deliver compelling marketing campaigns for product launches and enhancements.
- Equip sales teams with training, RFP content, and marketing materials.
- Partner with thought leaders for content creation and speaking engagements.
- Analyze campaign performance to drive continuous improvement.
- Participate in Agile marketing squad meetings, sprint planning, and retrospective sessions.
- Utilize Manulife’s GenAI tools to optimize marketing processes.
Required Qualifications
University or college degree in marketing, communications, media, or a related field; 5+ years experience in marketing; excellent writing skills; proficiency in Microsoft Office, Smartsheet, Mural; knowledge of marketing automation and analytics tools; process and detail orientation; strong project management; analytical skills; familiarity with digital marketing trends including AI; strong relationship management; self-starter and team player.
Preferred Qualifications
Group Benefits, healthcare industry experience; understanding of Agile principles; bilingualism (English and French) is an asset, particularly for Québec candidates.
Why Join Manulife?
At Manulife, you will be empowered to learn and grow in a flexible environment that values well-being and inclusion. You will join a global team committed to digital innovation and supporting customers live longer, healthier lives.
Key skills/competency
- Marketing Strategy
- Digital Marketing
- Messaging
- Campaign Management
- Agile
- Data Analysis
- Project Management
- Content Creation
- Stakeholder Collaboration
- GenAI Tools
How to Get Hired at Manulife
🎯 Tips for Getting Hired
- Customize your resume: Tailor it to highlight marketing strategy experience.
- Research Manulife: Understand their values, mission, and digital innovation.
- Emphasize Agile skills: Showcase experience in agile project management.
- Prepare case studies: Share successes in campaign management and messaging.