Marketing Manager Health Marketing Strategist &... @ Manulife
Your Application Journey
Email Hiring Manager
Job Details
Overview
The Marketing Manager Health Marketing Strategist & Messaging Lead at Manulife is responsible for developing key messaging, marketing collateral and campaigns, supporting marketing operations, and executing digital marketing strategies that engage Group Benefits members and sponsors. The candidate will work within Agile marketing squads, delivering integrated campaigns and collaborating across departments.
Position Responsibilities
- Craft positioning strategies and execute holistic GTM campaigns.
- Collaborate with Compliance, Distribution, Canada Communications, Thought Leadership, and Canada Brand.
- Develop marketing campaigns to launch new products and enhancements.
- Support sales and customer-facing teams with marketing tools and training.
- Partner with thought leaders for speaking engagements and external ads.
- Measure campaign effectiveness via data and insights to optimize efforts.
- Participate actively within an Agile marketing squad and utilize GenAI tools.
Required Qualifications
University or college degree in marketing, communications, media, or related field with 5+ years of marketing experience. Excellent writing skills, familiarity with Microsoft Office, marketing automation (Salesforce Marketing Cloud, Seismic), analytics software (Google Analytics), and a strong project management foundation are essential. Candidates should be analytical, detail-oriented, proactive, and team players.
Preferred Qualifications
Experience in Group Benefits, healthcare, or related industry. Agile values understanding and bilingualism (English and French) are assets, especially for candidates in Québec.
Join Our Team
Manulife empowers your learning and growth in a flexible environment that values well-being and inclusion. Be part of a global team that is shaping health and wellness benefits and making a positive impact in Canadians' lives.
Key skills/competency
- Messaging
- Digital Marketing
- Campaign Management
- Agile
- Data Analysis
- Collaboration
- Branding
- Content Creation
- Project Management
- Strategic Planning
How to Get Hired at Manulife
🎯 Tips for Getting Hired
- Tailor your resume: Emphasize digital marketing and Agile experience.
- Showcase key projects: Highlight measurable campaign successes.
- Research Manulife: Understand their culture and group benefits offerings.
- Prepare for interviews: Practice digital strategy and collaboration discussions.