Creative Strategist

About Maneuver Marketing

Maneuver Marketing's vision, mission, and success are fueled by our commitment to be a driving force of positive change in the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Next Role

As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue. We welcome remote applicants from any location, provided you can align at least 3 - 4 working hours daily with Singapore working hours (GMT+8).

What You’ll do

• Conduct In-Depth Visual Research: Dive into market trends, competitor strategies, and customer insights using diverse resources like forums, social media feeds, Google trends, and ad spy tools. Distil findings to inform innovative, high-performing creative strategies that resonate with our target demographic.
• Execute a Strategic Creative Testing: Process implement top-performing direct response creative elements within our account, including formats, hooks, and angles. Develop and test new concepts by segmenting production schedules, optimizing successful elements and continuously introducing fresh ideas. Collaborate across teams to refine and scale high-performing concepts.
• Plan for Every Stage of the Customer Journey: Conceptualize creatives tailored to each stage of the customer journey, from awareness (ToFu) to conversion (BoFu) and beyond. Craft concepts that resonate at each stage, such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent.
• Create Engaging, Viral Content: Develop ads with a strong emphasis on emotional engagement, using top-of-mind awareness strategies to create viral, shareable content. Identify emerging trends and integrate them into both static and video content to drive brand visibility and emotional connection.
• Optimize Conversion Levers: Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates. Conduct A/B testing on key design elements like CTAs, proof points, and pricing tables, applying rapid-testing insights to improve overall conversion and user experience.

How you'll Succeed

• Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions.
• Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV).
• Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio.
• Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across test.

What You Bring

• 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data.
• Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
• Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals.
• Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
• A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
• Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.

Key skills/competency

• Creative Strategy
• DTC Advertising
• A/B Testing
• Design
• Video Editing
• User Experience
• Visual Storytelling
• Digital Platforms
• Performance Metrics
• Customer Acquisition