Brand Designer
M&T Bank · New York, NY
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- On site
- Full-time
- $109,500 / year
- New York, NY
Job highlights
- Design and optimize brand elements and standards.
- Ensure brand consistency across all channels.
- Collaborate with marketing and creative teams.
- Develop creative for diverse marketing touchpoints.
- Elevate M&T Bank's visual brand identity.
About the role
Overview
M&T Bank is looking for a highly skilled Brand Designer with a passion for transforming financial services into captivating visual stories. M&T Bank is one of the nation's leading and most respected financial services institutions and we’re looking for a talented designer to join our in-house creative team and help bring our brand to life.
The Brand Designer works with the Brand Design Lead and Creative Director to implement the creative execution and optimization of brand elements and brand standards and ensures that all work adheres to the governance framework that we scale across all marketing and customer experience touchpoints. The Brand Designer is part of a team of designers, writers and other creative professionals that shape and deploy our brand elements and scale brand consistency across all work. You will develop creative for a range of channels, including print, digital, OOH, campaigns, template systems and toolkits, in-branch elements and experiences and brand activations to name a few.
If you thrive in a fast-paced corporate environment and are ready to take ownership of a major brand's visual integrity, we want to hear from you.
Primary Responsibilities
- Work with the Brand Design Lead and creative team to manage the oversight, coordination, execution, and optimization of our brand standards.
- Evangelize the brand standards, including how we educate colleagues and external partners to understand the brand, how to use our brand elements and what on-brand work looks like in practice.
- Work with partners in marketing to ensure campaigns are consistent with all brand standards and principles and demonstrating an understanding of strategic direction and goals.
- Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities - both for the creative team and brand.
- Participate in creative project kickoffs with various stakeholders.
- Contribute to creative concept development, informing and executing concepts and presentation of ideas.
- Adhere to and practice the adoption of the brand recommendations for creative design, copy/content and layout as needed.
- Collaborate and communicate with key stakeholders to ensure alignment to creative briefs and timelines as needed.
- Leverage technical and aesthetic expertise in developing and designing visual assets.
- Participate in collaborative brainstorming sessions.
- Stay current with production standards, marketing channels and emerging formats.
- Share expertise on emerging design trends and best practices that can shape the design process with the creative team.
- Complete other related duties as assigned.
The Team
The Brand Designer role is part of the Brand, Sponsorships and Creative Strategy team aligned to the Office of the Customer at M&T Bank and will report to the Creative Director.
Brand creative team mission:
The brand creative team’s mission is to develop a best-in-class brand and brand experience, upholding our brand standards to drive creative excellence across all brand touchpoints; media, messaging, experiences, products and markets, all while keeping the customer at the core of everything we do.
How do we do this:
As the “creative center of excellence” for all things brand, we create and manage our brand assets, create consistent brand experiences and educate and collaborate with internal and external partners.
Education and Experience Required
- Bachelor's Degree in graphic design, graphic communications, or related field
- 3 years of marketing and/or design experience
- (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
- Minimum of 2 years of experience in consistently scaling brand elements and identity systems, while occasionally helping to develop, evolve and build the system.
- Proven expertise in your craft with a strong portfolio showcasing a diverse range of design work, with a particular emphasis on corporate branding, visual identity systems, and complex information design.
- Deep knowledge of all channels (e.g.: web, email, social, broadcast, video, print, outdoor, environmental, experiential, etc.)
- Comfortable working with a wide range of stakeholders and personalities
- Excellent written and verbal communication skills, with the ability to articulate design decisions and educate non-design stakeholders on brand best practices.
- Exceptional creative problem-solving and creative presentation skills
- Use evidence and strategy to inform your creative decisions.
- Understanding of data visualization
- Expert-level proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop), Adobe Express and Figma/Sketch.
- Proficient with Microsoft Office (Outlook, Word, PowerPoint, Excel).
Education and Experience Preferred
- 3 years of graphic design experience or copywriting experience and experience in a corporate or agency setting is a plus
- Experience working in an agile environment and with agile project management tools (Jira and Confluence) is a plus
Key skills/competency
- Brand Design
- Graphic Design
- Visual Identity Systems
- Corporate Branding
- Creative Strategy
- Adobe Creative Suite
- Figma/Sketch
- Marketing Campaigns
- Stakeholder Communication
- Data Visualization
Skills & topics
- Brand Designer
- Graphic Design
- Visual Identity
- Corporate Branding
- Creative Strategy
- Adobe Creative Suite
- Figma
- Sketch
- Marketing Design
- Brand Standards
- InDesign
- Illustrator
- Photoshop
- Adobe Express
- Data Visualization
- Print Design
- Digital Design
- Campaign Design
- Wilmington
- Delaware
- Financial Services
- M&T Bank
How to get hired
- Customize your resume: Highlight brand design, visual identity systems, and Adobe Creative Suite proficiency.
- Showcase your portfolio: Emphasize corporate branding and complex information design examples.
- Tailor your application: Align your experience with M&T Bank's brand standards and mission.
- Prepare for interviews: Be ready to discuss your creative process and strategic decision-making.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for a Brand Designer at M&T Bank?
- The Brand Designer position at M&T Bank has a salary range of $82,100.00 - $136,900.00 annually. The final compensation will depend on your specific combination of knowledge, skills, and experience.
- What are the key responsibilities of a Brand Designer at M&T Bank?
- As a Brand Designer at M&T Bank, you will manage brand standards, ensure consistency across channels, develop creative assets for various platforms, collaborate with internal teams, and contribute to creative concept development.
- What educational background is required for the Brand Designer role at M&T Bank?
- A Bachelor's Degree in graphic design, graphic communications, or a related field is required. Alternatively, a combination of 7 years of higher education and relevant experience may be accepted.
- What software proficiency is expected for the Brand Designer position at M&T Bank?
- Expert-level proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Adobe Express, and Figma/Sketch is required. Proficiency in Microsoft Office is also expected.
- How can I best showcase my qualifications for the Brand Designer role at M&T Bank?
- To best showcase your qualifications, ensure your resume highlights your experience with brand elements, identity systems, and your proficiency with design software. Your portfolio should prominently feature corporate branding and complex information design projects.
- What is the work arrangement for this Brand Designer position at M&T Bank?
- The job description lists the location as Wilmington, Delaware, United States of America, suggesting an on-site work arrangement for this Brand Designer role.
- What is the mission of the M&T Bank brand creative team?
- The mission of the M&T Bank brand creative team is to develop a best-in-class brand and brand experience, upholding brand standards to drive creative excellence across all touchpoints, with the customer at the core.