Expert Marketing Digital IA
Mamforma
Job Overview
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Job Description
Overview of the Program
Mamforma is recruiting (POEI), on behalf of its partner companies, job seekers wishing to retrain or specialize in Digital Marketing in the era of Artificial Intelligence. At the end of the training, you will directly join a partner company on a permanent contract (CDI) or a fixed-term contract (CDD) of at least 6 months, equipped with the skills to be operational from day one.
Your Missions After Training as an Expert Marketing Digital IA
- Create and manage AI-driven marketing content strategies (articles, LinkedIn, newsletters).
- Deploy automated workflows for lead generation, nurturing, and reporting.
- Build AI marketing agents for monitoring, prospecting, and customer follow-up.
- Develop landing pages, dashboards, and marketing tools without coding (Vibe Coding).
- Pilot performance through AI dashboards and predictive analysis.
- Implement AI in compliance with GDPR and the AI Act.
Learn more at https://poei-mamforma.fr/
The Training – 400 hours to become operational
The Mamforma Bootcamp is organized into 6 progressive modules:
- Module 1 — Advanced prompting focused on marketing.
- Module 2 — Creation of operational AI assistants.
- Module 3 — Deployment of no-code AI agents.
- Module 4 — Vibe Coding & automation.
- Module 5 — AI implementation strategy.
- Module 6 — AI governance & AI Act compliance.
Certification
At the end of the training, you will pass the RS6776 certification — Creation of editorial and visual content through the responsible use of generative AI.
- Recognized by France Compétences.
- Valid on your CV for life.
- Mamforma success rate: 100%.
- Assessment methods: 6 practical cases, written report, 20-min oral defense before a jury.
Profile Sought
No technical or AI skills are required at entry. We start from scratch.
- Job seeker registered with France Travail (MANDATORY).
- Appetite for digital marketing, communication, or sales.
- Curiosity for new technologies and artificial intelligence.
- Motivation to join a company after the training.
- Ability to follow intensive training in a hybrid format (video conferencing + e-learning).
Key skills/competency
- Digital Marketing
- Artificial Intelligence (AI)
- Content Strategy
- Lead Generation
- Marketing Automation
- No-code Development
- Data Analysis
- Predictive Analysis
- GDPR Compliance
- AI Act Compliance
How to Get Hired at Mamforma
- Understand Mamforma's POEI model: Research the Préparation Opérationnelle à l'Emploi Individuelle program and Mamforma's mission to upskill talent.
- Highlight your motivation for AI and marketing: Emphasize your curiosity for new technologies and strong interest in digital marketing on your resume and cover letter for Mamforma.
- Showcase learning agility and commitment: Prepare to discuss your capacity for intensive, hybrid learning during your Mamforma interview.
- Demonstrate alignment with partner needs: Connect your aspirations to the operational roles described, focusing on AI-driven content and automation for Mamforma's partners.
- Register with France Travail: Ensure your eligibility by confirming your status as a job seeker registered with France Travail, a mandatory requirement for this Mamforma opportunity.
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