Product Marketing Manager - Emerging Tech
Malwarebytes
Job Overview
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Job Description
About Malwarebytes
Our Mission
Here at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.
The Malwarebytes Story
Malwarebytes began after our founder, Marcin Kleczynski, accidentally infected his parents’ computer while downloading a video game as a teenager. At the time, there was no product that could fully solve the problem, so he set out to build one. That early experience shaped our mission: to create protection that works when people need it most.
Since then, the digital threat landscape has only grown more complex. Attackers are faster, stealthier, and more sophisticated, while traditional solutions often overwhelm people with complicated tools and settings. At Malwarebytes, we believe protection should be both powerful and refreshingly simple because if security feels too hard to use, people will not use it. That is why our aspiration is always to stay one step ahead: cutting through the noise, stopping threats others miss, and delivering peace of mind in an unpredictable digital world.
About the Product Marketing Manager - Emerging Tech Role
We're looking for an Emerging Tech Product Marketing Manager (PMM) who's ready to jump in and own the launch strategy for our newest, coolest tech. If you're a strategic storyteller who doesn't mind a bit of ambiguity, knows how to nail complex technical concepts, and is skilled at marketing them effectively to the average consumer, this is your spot.
What You Will Do
Market Strategy
- Pioneer Market Insight: Translate in-depth research on emerging technological trends, competitive landscapes, and evolving customer needs into actionable strategies to influence the emerging product roadmap and priorities.
Go-to-Market (GTM) Leadership
- Own GTM Strategy: Develop, own, and execute the comprehensive GTM plan for emerging products, including defining the launch strategy, recommending pricing/packaging models, and establishing the post-launch amplification strategy.
- Cross-Functional Execution: Collaborate closely with Product, Project Management, and Marketing teams to drive and execute complex, cross-functional initiatives required for successful product launches.
- Messaging & Channel Strategy: Define the core messaging, positioning, and overall channel strategy in partnership with Creative and Content teams to maximize market impact.
Content & Value Proposition
- Champion Customer Voice: Act as the champion of the ideal customer profile (ICP), translating their needs into compelling, differentiated messaging strategies.
- Content Production: Produce high-quality, compelling marketing content, including messaging guides, website copy, retail sheets, and more, focused on articulating the future value of emerging technology.
Skills You'll Need To Have
- Education: Bachelor's degree required.
- Experience: 5+ years in Product Marketing or a related strategic role and deep understanding of complex technical concepts.
- GTM Expertise: Proven success in developing and executing go-to-market strategies and launches.
- Strategic and Creative: Ability to think strategically and creatively to craft compelling market narratives.
- Execution and Ownership: Strong sense of responsibility, ownership, and detail-oriented project management skills.
- Communication: Excellent communication, collaboration, and strong copywriting/editing abilities.
- Adaptability: Highly adaptable and comfortable working in a dynamic, iterative environment.
This position will report to the Director of Product Marketing, and may require up to 10% travel.
Perks & Benefits
- Comprehensive medical, dental, and vision insurance coverage.
- Employee Referral Bonus Program.
- Wellness programs.
- 401k and employer matching for (US Employees).
- Comprehensive Time Off policy.
- An opportunity to do something great for yourself and the world!
Key skills/competency
- Product Marketing
- Go-to-Market (GTM) Strategy
- Emerging Technologies
- Market Research
- Product Launch
- Messaging & Positioning
- Content Creation
- Cross-functional Collaboration
- Cybersecurity
- Technical Concepts
How to Get Hired at Malwarebytes
- Research Malwarebytes' culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your resume to highlight experience in product marketing, GTM strategy, and emerging tech, using keywords from the Product Marketing Manager - Emerging Tech description.
- Showcase your GTM expertise: Prepare examples of successful product launches and market penetration strategies, emphasizing your ability to simplify complex technical concepts.
- Prepare for behavioral questions: Practice articulating how you champion customer voices, collaborate cross-functionally, and adapt to ambiguous, fast-paced environments.
- Understand cybersecurity trends: Demonstrate knowledge of the evolving threat landscape and how emerging technologies fit into Malwarebytes' mission to secure users.
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