Senior Communications Manager

Senior Communications Manager at MaintainX

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We provide a modern IoT-enabled, cloud-based solution for reliability, safety, and operations on physical equipment and facilities. Trusted by 13,000 businesses including industry giants like Duracell, McDonald's, and Shell, MaintainX is at the forefront of operational excellence.

Following a recent $150 million Series D funding round, our total funding now stands at $254 million, valuing the company at an impressive $2.5 billion.

We are actively seeking an AI-native communications professional to spearhead our PR and top-of-funnel content strategies. This pivotal role involves collaborating with a top-tier PR agency, injecting velocity, AI expertise, and hands-on execution to significantly elevate MaintainX's brand. You will be instrumental in defining modern asset and maintenance management for frontline teams, making a massive impact within a category-defining company.

Reporting directly to the Head of Corporate Communications and Brand, you will be a key member of our Corporate Communications team. Your contribution will be vital in building and refining the strategic communications engine that drives MaintainX's reputation, authority, and market leadership. This role places a strong emphasis on earned media, thought leadership, and modern PR channels. While you'll partner closely with our PR agency for media relations and network access, you will independently own the velocity, AI-powered execution, and emerging platform strategies essential for amplifying MaintainX's voice.

This role offers flexibility as it is fully remote within Canada or the USA.

What You'll Do

• AI-Powered Content Creation: Leverage advanced AI tools to scale thought leadership pieces, bylines, press releases, and social media content efficiently.
• Generative Engine Optimization (GEO): Strategically optimize all content for maximum visibility within Large Language Models (LLMs) and to drive referral traffic; meticulously track and report on GEO impact.
• Podcast Strategy: Develop and execute a comprehensive podcast presence, including securing placements for company executives and potentially launching an owned podcast series.
• Top-of-Funnel Media: Drive high-volume earned media and owned content initiatives designed to significantly fuel the sales pipeline.
• Agency Partnership: Work collaboratively with our PR agency to execute campaigns, maximizing their network while providing crucial internal velocity and direction.
• Modern Media Engagement: Target emerging platforms such as Substacks, influential LinkedIn personalities, podcasts, and other modern channels, beyond traditional press outlets.
• Data-Driven Storytelling: Utilize insights from MaintainX's 'State of Industrial Maintenance' report and customer data to craft compelling and impactful narratives.
• Award Submissions: Identify, coordinate, and submit applications for prestigious industry awards, company recognitions, and executive honors to bolster brand equity and enhance market positioning.
• Speaking Opportunities: Source, secure, and meticulously prepare subject matter experts for high-profile speaking engagements at conferences, panels, and industry events, thereby elevating MaintainX's thought leadership presence.

About You

• 4-7 years of progressive experience in PR/communications, with a preference for backgrounds in high-growth startups or modern, agile agencies.
• You are a heavy AI user, living and breathing tools like ChatGPT, Claude, and custom GPTs, with AI deeply integrated into your daily workflow.
• Possess strong Generative Engine Optimization (GEO) expertise, understanding how to optimize content for LLM visibility and effectively track its impact.
• Exceptional writing capabilities, demonstrated by your ability to create thought leadership pieces that genuinely capture audience attention and readership.
• Exhibit true 'startup energy,' characterized by a fast-paced, scrappy approach, comfort with ambiguity, and a strong drive for velocity.
• You embody an aspirational mindset, consistently thinking big rather than incrementally.
• Bonus: Experience in B2B or industrial sectors, though modern communications expertise is prioritized over specific industry tenure.

What’s In It For You

• Competitive salary and significant equity opportunities.
• Comprehensive healthcare, dental, and vision coverage.
• Robust 401(k) / RRSP enrollment program.
• Flexible 'Take What You Need' Paid Time Off (PTO) policy.
• A vibrant work culture where you'll collaborate with colleagues globally who embody MaintainX values: Smart, Humble, Optimist.
• We foster a meritocratic environment where innovative ideas and dedicated effort are publicly acknowledged and celebrated.

Key skills/competency

• AI-Powered Content Creation
• Generative Engine Optimization (GEO)
• Media Relations Strategy
• Thought Leadership Development
• Strategic Communications
• Brand Building
• Data-Driven Storytelling
• Startup Agility
• Executive Positioning
• Digital PR & Emerging Platforms