Marketing Manager Customer Advocacy & Campaigns

@ MaintainX

About MaintainX

MaintainX is the leading maintenance and asset management platform, providing a modern cloud-based solution for maintenance, safety, and operations. Our platform powers operational excellence for over 12,000 businesses including Duracell, Univar Solutions Inc., Titan America, McDonalds, Brenntag, Cintas, Michaels, and Shell. We have raised $254 million in venture capital from top investors such as Bain Capital Ventures, Bessemer Ventures, August Capital, and Amity Ventures.

Role Overview: Marketing Manager Customer Advocacy & Campaigns

This role focuses on amplifying customer voices and driving webinar programs that deliver valuable content to both existing and potential customers. You will manage review platforms, oversee our webinar program, and execute multi-channel campaigns that enhance customer engagement, advocacy, and brand awareness.

Key Responsibilities

• Manage core customer review sites including G2, Capterra, and Gartner Peer Insights.
• Collaborate with sales, account managers, and customer success to source reviews and case studies.
• Facilitate the MaintainX webinar program by identifying trending industry topics and managing webinars end-to-end.
• Promote webinars through email, in-app channels, newsletters, social media, and other outlets.
• Drive the creation of monthly customer newsletters in collaboration with cross-functional teams.
• Build and execute email campaigns for webinars, review initiatives, and newsletters.

What You Bring

• 4 years of experience in B2B marketing in a similar role.
• Experience working with customer review sites such as G2, Capterra, and Gartner Peer Insights.
• Proven experience managing webinars and executing marketing campaigns.
• Strong ability to collaborate cross-functionally and influence without authority.
• Bachelor's degree or equivalent experience.

Bonus Qualifications

• Based in the greater Toronto, Montreal, Raleigh, or San Francisco areas.
• Experience in asset-intensive industries like manufacturing and distribution.
• Experience using HubSpot for email marketing.

What’s In It For You

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Flexible PTO policy.
• A collaborative global work culture with a meritocratic environment.

Key skills/competency

• B2B marketing
• Customer advocacy
• Webinar management
• Email campaigns
• Cross-functional collaboration
• Content promotion
• Review site management
• Project management
• Campaign execution
• Marketing communications