Director of Brand Campaigns @ MaintainX
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Overview
MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. Recently valued at $2.5 billion after a successful Series D funding round, the company powers operational excellence for over 12,000 businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.
About the Role
As the Director of Brand Campaigns, you will own the strategy and execution of high-impact brand campaigns that drive awareness, credibility, and pipeline growth. Reporting to the VP of Growth Marketing & Strategy, you will be a creative storyteller, strategic thinker and collaborative leader tasked with unifying messaging and managing sponsorships and partnerships.
Key Responsibilities
- Lead Brand Campaigns: Design and launch initiatives that drive market impact.
- Unify Messaging: Ensure consistent storytelling across digital, events, product, and executive communications.
- Drive Sponsorships: Manage strategic sponsorships and partnerships to maximize visibility and ROI.
- Collaborate Cross-Functionally: Align campaign strategies with Growth, Product Marketing, and Sales teams.
- Measure & Optimize: Track performance and continuously refine campaign strategies.
What You’ll Bring
- 8-12+ years experience in B2B brand or integrated marketing, ideally in SaaS or enterprise tech.
- Proven track record executing brand campaigns with measurable impact.
- Expertise in managing sponsorships and large-scale partnerships with clear ROI.
- Strong program management skills and excellent storytelling instincts.
- Analytical, data-driven approach to brand performance.
What’s In It For You
Competitive salary, meaningful equity opportunities, comprehensive healthcare, and a culture that celebrates ideas and merit. You'll join a global team committed to making the life of blue-collar workers easier worldwide.
Key skills/competency
- Brand Campaigns
- Integrated Marketing
- SaaS
- Digital Marketing
- Messaging
- Sponsorships
- Strategic Planning
- Storytelling
- Data Analysis
- Collaboration
How to Get Hired at MaintainX
🎯 Tips for Getting Hired
- Customize your resume: Highlight brand campaign successes and leadership experience.
- Research MaintainX: Understand their mission, culture, and funding achievements.
- Emphasize storytelling: Showcase cohesive campaign strategies in your application.
- Prepare cross-functional examples: Demonstrate collaboration with diverse teams.