Director of AI GTM

About MaintainX

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We provide a modern IoT-enabled cloud-based tool designed for reliability, safety, and operations concerning physical equipment and facilities. MaintainX empowers operational excellence for over 13,000 businesses globally, including notable clients like Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

The company recently secured a $150 million Series D funding round, increasing our total funding to $254 million and elevating our valuation to $2.5 billion.

The Role: Director of AI GTM

As the Director of AI GTM, you will take the helm in integrating AI across our entire demand generation ecosystem. This pivotal leadership role requires a fast-paced approach to designing, testing, and scaling AI-driven programs. Your initiatives will unlock new levels of efficiency, personalization, and pipeline growth. Reporting directly to the VP of Growth Marketing & Strategy, you will collaborate extensively with the Acquisition, Customer & Lifecycle, Field Marketing, and Marketing Operations teams to operationalize AI use cases, develop comprehensive AI GTM playbooks, and ensure MaintainX consistently stays at the forefront of AI innovation.

What You’ll Do

AI GTM Strategy & Leadership

• In partnership with the VP of Growth Marketing & Strategy, you will define and execute MaintainX’s AI GTM roadmap, ensuring alignment with growth and revenue goals.
• Rapidly identify, prioritize, and deploy AI use cases across acquisition, sales enablement, lifecycle, and customer expansion.
• Partner cross-functionally with Marketing, Sales, Customer Success, and Product to embed AI into core workflows.

Execution at Speed & Scale

• Launch AI-powered GTM programs with fast experimentation cycles to accelerate learning and impact.
• Enable real-time orchestration of campaigns, sales plays, and customer journeys using AI.
• Build frameworks for rapid creative testing, personalization, and sequencing across digital, field, and lifecycle channels.

AI Infrastructure & Tooling

• Evaluate, implement, and optimize AI platforms such as Demandbase, Clay, Jasper, Signals AI, Warmly, and VEO, with a strong focus on fast activation and measurable revenue impact.
• Ensure responsible AI adoption, compliance, and governance across GTM programs.

What You’ll Bring

• Speed to Impact: You believe execution velocity is a competitive advantage, and you design AI programs that deliver results quickly.
• Experimentation Mindset: You thrive in ambiguity, running rapid tests, learning fast, and scaling what works.
• Cross-Functional Influence: You excel at building alignment across Marketing, Sales, and CS while pushing bold innovation.
• Strategic Rigor + Tactical Agility: You can connect AI to enterprise growth strategy while being hands-on in the details of execution.
• Responsible Innovation: You value responsible AI adoption that balances performance with compliance, privacy, and ethics.
• Builder Mentality: You are energized by standing up new functions, frameworks, and processes from the ground up.

About You

• 10+ years of experience in B2B SaaS GTM leadership across Growth Marketing, Sales, or Revenue Operations, with 3+ years in AI/automation leadership roles.
• Proven success deploying AI to accelerate pipeline creation, deal velocity, and customer expansion.
• Deep familiarity with MarTech, RevOps, and SalesTech ecosystems, alongside strong knowledge of AI platforms and workflows.
• Track record of fast execution and experimentation frameworks that deliver measurable revenue impact.
• Strong technical fluency to evaluate AI models, vendors, and integrations.
• Demonstrated leadership in building, mentoring, and enabling cross-functional GTM teams.

What’s In It For You

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

Our Mission

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

Key skills/competency

• AI Strategy
• Go-to-Market (GTM)
• Demand Generation
• Marketing Automation
• Sales Enablement
• MarTech Ecosystems
• Revenue Operations (RevOps)
• Experimentation
• Cross-functional Leadership
• SaaS Growth