Product Marketing Manager
Madecraft · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Define product positioning and go-to-market strategies.
- Architect full-funnel marketing programs for segments.
- Develop and test marketing copy across mediums.
- Partner with Sales on enablement materials.
- Manage demand generation and lead nurturing.
About the role
About Madecraft
It's an exciting time to work in the continuously growing space of online learning. At Madecraft, we're bringing learning content to millions of people through the creation of original, innovative, and instructional courses. Courses that shine, not snooze. Courses that go on to transform people's lives and bridge the skills gap.If you have a passion for learning and want to work for a company developing meaningful content, read on.
Madecraft is looking for a talented individual with strong product marketing, communication, creativity, and problem-solving skills. Someone who enjoys each day bringing a different set of challenges, and an opportunity to direct marketing outcomes from ideation to execution.
The Product Marketing Manager is responsible for defining positioning, messaging, and go-to-market strategies across Madecraft’s products and distribution channels. From designing full-funnel campaigns, directing contract agencies, orchestrating collateral development, and influencing product outcomes; you'll have a hand in every step.
The team at Madecraft loves education, loves to learn, and chases after courses that are held at a higher standard.
Primary Responsibilities
- Define and own product positioning, messaging, and value propositions across key customer segments and platforms.
- Architect full-funnel marketing programs to attract & retain targeted B2B or B2C consumer segments.
- Create and test copy (in collaboration with copywriters) for different mediums, from ad and web copy, to one-pagers and pitches, to slide decks & e-mails.
- Execute and support product launches across multiple business segments and market verticals.
- Partner closely with Sales to develop enablement materials, narratives, and tools that support revenue growth.
- Build and manage demand generation programs (including lead nurturing, campaign strategy, and pipeline acceleration initiatives) to drive qualified pipeline growth across target segments.
- Be the marketing face of use cases for Madecraft - contribute at events or panels on the future of digital education and the evolution of scalable content creation.
- Prepare market sizing and growth analysis for priority business segments.
- Measure and track acquisition and lifecycle journey across different consumer or enterprise-facing products and markets.
- Identify, develop, and execute advertising initiatives to position Madecraft in relevant marketing channels.
- Evaluate and contract strategic agencies to support the larger Marketing vision.
- Contribute to competitive benchmarking and positioning.
- Identify key marketing partnerships and venues/events to build relationships and increase market adoption.
- Provide input into pricing and packaging strategies based on market and performance insights.
- Track product usage to develop targeted programs with the marketing team to maximize cross-portfolio product usage within business segments.
- Collaborate closely with the product team to inform roadmap decisions and improve overall user experience.
- Become a subject matter expert for your area including product, business, and marketing angles.
- Create comprehensive, quarterly GTM plans, execute the plans, and provide meaningful feedback to strengthen future GTM execution.
- Collaborate deeply across multiple teams and disciplines to drive field marketing initiatives.
- Other duties as assigned.
Basic Qualifications
- Bachelor’s degree or equivalent work experience
- 5+ years experience in product marketing, customer segment or industry marketing
- Proven ability to independently develop and execute GTM strategies
- Experience in B2B/SaaS Marketing
- Experience with CRM and marketing automation platforms
- Excellent communication, writing, editing, interpersonal, and organizational skills
- Detailed project management experience
- Strong leadership, communication, collaboration, and problem-solving skills
Preferred Qualifications
- Experience with project management or workflow automation tools
- Experience with Adobe Creative Suite
- Experience with Google Suite
- Demonstrated understanding of instructional design principles and educational technologies
- Familiarity with the L&D, edtech, or digital content space
Benefits Include
- Competitive Salary
- Medical, Dental, Vision, and Basic Life Insurance Benefits
- 401(k) w/ 3% Employer Non-Elective Contribution
- DTO (Discretionary Time Off)
- Paid Parental Leave
- Employee Liquidity Program
How to apply:
Click Apply or Visit: https://app.pipefy.com/public/form/3ZJOdHbV Complete one online assessmentSubmit Resume and Cover Letter as one PDF documentKey skills/competency
- Product Marketing Manager
- Go-to-Market Strategy
- B2B Marketing
- SaaS Marketing
- Demand Generation
- Product Positioning
- Messaging
- CRM
- Marketing Automation
- Market Analysis
Skills & topics
- Product Marketing Manager
- Marketing Strategy
- Go-to-Market
- B2B Marketing
- SaaS Marketing
- Demand Generation
- Product Positioning
- Online Learning
- EdTech
- Content Marketing
How to get hired
- Tailor your resume: Highlight your 5+ years in product marketing, GTM strategy execution, and B2B/SaaS experience.
- Showcase skills: Emphasize your communication, project management, and CRM/marketing automation platform expertise.
- Follow application instructions: Complete the online assessment and submit your resume and cover letter as a single PDF.
- Prepare for interviews: Be ready to discuss your experience in product marketing and instructional design.
- Research Madecraft: Understand their mission in online learning and their innovative course creation.
Technical preparation
Master CRM and marketing automation platforms.,Practice writing compelling ad and web copy.,Develop market sizing and growth analysis skills.,Familiarize with instructional design principles.
Behavioral questions
Describe a GTM strategy you developed independently.,How do you collaborate with sales teams?,Share an example of driving pipeline growth.,Discuss your experience with B2B/SaaS marketing.
Frequently asked questions
- What is the primary focus of the Product Marketing Manager role at Madecraft?
- The Product Marketing Manager at Madecraft is responsible for defining product positioning, messaging, and go-to-market strategies for their innovative online learning products. You will architect marketing programs, manage campaigns, and collaborate across teams to drive product adoption and revenue growth.
- What are the key qualifications for the Product Marketing Manager position at Madecraft?
- Key qualifications include a Bachelor's degree or equivalent experience, 5+ years in product marketing, proven GTM strategy execution, B2B/SaaS marketing experience, and proficiency with CRM and marketing automation platforms. Excellent communication and project management skills are also essential.
- Does Madecraft offer remote work for the Product Marketing Manager role?
- The job description does not explicitly state the work arrangement for this role. Typically, if not specified as remote, it may be on-site or hybrid, with the specific location being the company's headquarters.
- What kind of company culture can I expect at Madecraft?
- Madecraft fosters a culture that loves education and learning, with a focus on creating high-standard, innovative online courses that transform lives. The team is passionate about meaningful content and bridging the skills gap.
- How can I best prepare my application for the Product Marketing Manager role at Madecraft?
- To best prepare your application, ensure your resume highlights your product marketing expertise, GTM strategy success, and experience with relevant technologies like CRM and marketing automation. Thoroughly complete the online assessment and submit your resume and cover letter as a single PDF as instructed.
- What are the 'preferred qualifications' for this role, and how important are they?
- Preferred qualifications include experience with project management tools, Adobe Creative Suite, Google Suite, and a demonstrated understanding of instructional design and educational technologies. While not strictly required, these can significantly strengthen your application and indicate a good fit with Madecraft's focus on edtech.
- What are Madecraft's benefits for employees?
- Madecraft offers a competitive salary and a comprehensive benefits package including Medical, Dental, Vision, and Basic Life Insurance. They also provide a 401(k) with employer contribution, Discretionary Time Off (DTO), Paid Parental Leave, and an Employee Liquidity Program.