SEO Strategist

About Us

At Madden Media, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too.

We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With Madden Media's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people-they inspire action.

We offer the whole shebang: full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some).

About You

You have a deep understanding of technical and strategic SEO, with the ability to lead comprehensive audits that drive meaningful results. You're highly organized, capable of managing multiple projects simultaneously while prioritizing tasks effectively to meet deadlines.

About The Job

In this role as an SEO Strategist, you will independently develop strategic SEO plans that drive measurable results. You'll translate complex data into actionable, high-level insights and collaborate regularly across teams to create meaningful impact. With a strong focus on quality and reliability, you consistently deliver work on time while clearly communicating your findings and recommendations to both internal stakeholders and client teams.

What You'll Do

• Lead technical SEO audits and implement on-site optimizations, including for Drupal websites.
• Use advanced SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console, GA4, Looker Studio) to analyze performance and identify opportunities.
• Build, present, and explain strategies and results directly to clients in a clear, confident, and compelling way.
• Collaborate with cross-functional teams (content, web development, analytics, paid media) to align SEO initiatives with broader marketing goals.
• Manage projects from kickoff to delivery, ensuring timelines and quality standards are met.
• Mentor and support junior team members to build their SEO expertise.

What You Bring To The Table

• 3-4 years of hands-on SEO experience with a strong focus on technical SEO.
• Proven experience with Drupal SEO implementation.
• Advanced proficiency with leading SEO and analytics tools.
• Excellent communication skills, with the ability to present to and influence clients at all levels.
• Strong organizational and project management skills.
• A collaborative mindset with the ability to coach and guide others.

What You'll Get From Us

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.

Don't Meet Every Requirement?

That's okay! At Madden Media, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

About The Interview Process

• Round 1: A friendly chat with our VP to get to know you and share more about the role.
• Round 2: An interview with some of the awesome teammates you'll collaborate with.
• Assignment: Candidates invited to the final round will be asked to complete a take-home assessment, which will be reviewed and discussed during the interview.
• Round 3: A final conversation with the Team Lead to dive deeper into the role and team fit.

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

Madden Media is an Equal Opportunity Employer.

Key skills/competency

• Technical SEO
• SEO Audits
• Drupal SEO
• Advanced SEO Tools
• Client Communication
• Project Management
• Data Analysis
• Cross-functional Collaboration
• On-site Optimization
• Mentorship