Product Marketing Manager

About Machinify

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 85 health plans, including many of the top 20, and representing more than 270 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

About The Opportunity

We are seeking a motivated and hands-on Product Marketing Manager to support the development of our product marketing function as Machinify evolves from services-based offerings to a unified, scalable tech platform model. This is a builder role for someone excited to learn by doing. You will work closely with Product Marketing leadership and cross-functional partners to build foundational assets, support product launches, and help translate complex capabilities into clear, compelling messaging. You’ll play a key role in improving how our products are understood by customers and enabling sales and go-to-market success.

Key Responsibilities & Skillsets

Messaging & Positioning (Support & Execution)

• Assist in developing and refining product messaging, positioning, and value propositions across the platform – so buyers and the people who influence them understand “why Machinify” and “why now.”
• Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content.

Persona Development & Customer Insight

• Support the development of personas by gathering and synthesizing customer, sales, and market insights.
• Help map customer pain points and workflows across the payment integrity lifecycle.
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content.

Video-Forward Storytelling & Core Asset Library

• Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding.
• Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content.
• Ensure content aligns with overall product messaging and clearly communicates customer value.

Product Launches

• Assist in coordinating product launches in partnership with Product Operations and Marketing.
• Help develop launch materials, internal communications, and enablement resources.
• Support execution of repeatable launch processes and post-launch learnings.

Sales Enablement

• Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights.
• Work with sales teams to understand common objections and areas where messaging can improve.
• Contribute to training and enablement efforts to support field teams.

Experience

What You Bring (role requirements)

• Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies.
• Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
• Experience partnering closely with product, operational, and sales counterparts.

Personal Attributes

• Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly as you learn.
• High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.
• Technical Fluency: Able to engage product and data science teams to understand what’s real, what’s differentiated, and what needs nuance, and then translate it for market impact.
• Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction.
• Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context.
• Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach.

Additional Requirements

Experience building and scaling product marketing “from the ground up” is strongly preferred. Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems. This comprehensive set of requirements is designed to attract candidates who can effectively lead the product marketing function as Machinify brings our legacy companies together and transitions to a tech-first product model. This is an exempt position. The salary range is for Base Salary. Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location.

Equal Employment Opportunity at Machinify

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer. We participate in E-Verify as required by applicable law. In accordance with applicable state laws, we do not inquire about salary history during the recruitment process. If you require a reasonable accommodation to complete any part of the application or recruitment process, please let our recruiters know. See our Candidate Privacy Notice at: https://www.machinify.com/candidate-privacy-notice/

Key skills/competency

• Product Marketing
• B2B SaaS
• Healthcare Technology
• Messaging and Positioning
• Content Creation
• Product Launches
• Sales Enablement
• Customer Insights
• AI-powered Platform
• Go-to-Market Strategy