Digital Marketing Lead

@ Mace

About Mace

At Mace, our purpose is to redefine the boundaries of ambition. We believe in creating responsible places that bring transformative impact to our people, communities, and societies worldwide. Visit our strategy site to learn more about our culture, purpose, and priorities.

Role Overview: Digital Marketing Lead

The Digital Marketing Lead is accountable for the digital marketing strategy, development, and delivery for the Consult business. This role involves advising and implementing digital marketing and data solutions to address business challenges and drive customer engagement, recruitment, channel performance, and digital transformation.

Key Responsibilities

• Manage marketing data strategy and ensure data quality within the marcomms team.
• Oversee digital and data resource planning with effective workforce management.
• Manage digital budgets and suppliers, ensuring cost/value optimisation with partners such as Oracle Eloqua and Sitecore.
• Provide advice on digital transformation projects and deputise for the head of digital in various meetings.
• Deliver digital projects from concept through execution, benefits realisation, and handover.
• Turn business challenges into digital solutions aimed at increasing customer engagement across international hubs.
• Monitor performance using data and insights to evolve strategies.
• Review emerging technologies in digital marketing and drive the adoption of new tools.
• Ensure brand compliance across all digital ecosystems.
• Advise senior leadership on digital marketing and transformation initiatives.
• Drive the design of an automated hybrid virtual/physical event experience with comprehensive data tracking.
• Communicate complex technical information to both technical and non-technical stakeholders.
• Implement continuous process improvements and transformational change.
• Manage and mentor a large team across multiple direct reports.
• Contribute to net zero carbon transition efforts by managing associated emissions and reductions.

Qualifications & Requirements

• Degree standard of education or equivalent.
• Digital marketing qualification or equivalent.
• Proven senior management experience in digital marketing.
• Chartered membership of an appropriate professional body.
• APM or PRINCE2 certifications (or equivalent).

Work Arrangement

Mace is open to discussing part time, flexible, and hybrid work options, though this role is primarily on-site (#LI-On-site).

Key skills/competency

Digital marketing strategy, Data solutions, Budget management, Digital transformation, Stakeholder management, Compliance, Project delivery, Automation, Customer engagement, Team leadership