REMOTE - Parent Influencer, Publisher, Local Marketing Specialist
Macaroni KID · United States
- Hybrid
- Contract
- $50,000 / year
- United States
Job highlights
- Work from home marketing role.
- Publish local e-newsletters and events.
- Write articles and manage social media.
- Market to local businesses for advertising.
- Utilize digital marketing and communication skills.
About the role
About the Role
Are you looking for a flexible, work-from-home opportunity that allows you to entertain your kids, enrich your community, and earns you money and fun perks? Macaroni KID is looking to grow its team of local publishers throughout the United States. Learn more about this exciting opportunity. Apply Here >> https://joinmacaronikid.com/
Diversity, Equity and Inclusion
CertifiKID/Macaroni Kid champions diversity, equity, and inclusion, fostering a culture where all employees and Publishers thrive. We respect and celebrate each individual's unique qualities, perspectives, and experiences, encompassing age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and more. By embracing our collective differences, we strengthen our organization and enrich the lives of everyone involved in our mission.
Responsibilities
- Publish a weekly hyper-local e-newsletter and events calendar featuring family-friendly events, activities and programming in your Territory a minimum of 45 times per year.
- Write articles each month featuring family-friendly content and fun things to do with kids in your community.
- Regularly use social media to connect with your readers and get the word out about the best things to do and places to go with kids in your community.
- Market your Macaroni Kid business to local businesses and organizations within your Territory to get them to partner with you on advertising campaigns; Publishers keep 100% of their advertising revenue.
- Support Macaroni Kid HQ on national and regional advertising campaigns by writing reviews, sharing articles, and posting content on your social media channels; our national partners include exciting brands like Disney, Mattel and American Girl.
- Attend our Macaroni Kid New Publisher Training Webinar and complete the New Publisher Training curriculum within three months of joining Macaroni Kid, and participate in specialized training throughout the year.
Qualifications
- Excellent communication skills, including the ability to write articles on topics of interest to parents/caregivers in your community, as well as thorough and accurate reviews of local businesses, attractions, events and family-friendly products and services. A writing sample is required as part of our application process.
- Demonstrated knowledge of and engagement in the kid and family space in your community. This includes being active in local parenting groups and online forums and/or following local mom blogs and kids activity websites. Bonus: If you are a local blogger or influencer who covers the kid/family space, we’d love to hear from you!
- Ability to take great photos and videos, as well as basic photo and video editing skills.
- Basic technological skills, including comfortable using social media (Facebook, Instagram, Twitter), and access to a PC or Mac to run your Macaroni Kid business.
- Community-minded with the ability to work collaboratively and communicate effectively with business owners and Publishers in neighboring Territories to be a force for good in your community.
- Entrepreneurial spirit with a ‘can-do’ attitude and willingness to learn new skills.
Key skills/competency
- Local Marketing
- Content Creation
- Social Media Management
- Community Engagement
- Writing
- Entrepreneurship
- Digital Marketing
- Publisher Relations
- Advertising Sales
- Parenting Content
Skills & topics
- Local Marketing Specialist
- Remote
- Publisher
- Content Creation
- Social Media Marketing
- Community Engagement
- Digital Marketing
- Parenting
- E-newsletter
- Advertising Sales
How to get hired
- Tailor your resume: Highlight community involvement and content creation skills.
- Showcase your portfolio: Include writing samples and social media examples.
- Emphasize your community ties: Demonstrate your knowledge of local family activities.
- Prepare for the interview: Discuss your entrepreneurial spirit and marketing ideas.
- Network with Publishers: Connect with current Macaroni KID publishers for insights.
Technical preparation
Master social media platforms (FB, IG, Twitter).,Practice basic photo/video editing.,Familiarize with newsletter platforms.,Ensure reliable PC/Mac access.
Behavioral questions
How do you engage a local community?,Describe your entrepreneurial experience.,How do you balance flexibility and work?,How do you approach local business outreach?
Frequently asked questions
- What is a Local Marketing Specialist at Macaroni KID?
- A Local Marketing Specialist, or Publisher, at Macaroni KID is a remote role focused on creating and distributing hyper-local content, managing a community events calendar, and engaging local businesses for advertising opportunities within a specific territory.
- What are the primary responsibilities of a Macaroni KID Publisher?
- Key responsibilities include publishing a weekly e-newsletter and events calendar, writing articles on family-friendly topics, managing social media, and marketing advertising campaigns to local businesses. Publishers keep 100% of their advertising revenue.
- What qualifications are needed to become a Macaroni KID Publisher?
- Essential qualifications include excellent communication and writing skills, demonstrated knowledge of the local kid and family space, basic photo/video editing and social media skills, an entrepreneurial spirit, and a community-minded approach.
- Is this a remote position with Macaroni KID?
- Yes, this is a remote, work-from-home opportunity. The role is designed to offer flexibility while allowing you to engage with your local community.
- How does a Macaroni KID Publisher earn money?
- Publishers earn money by marketing and selling advertising campaigns to local businesses and organizations within their territory. They retain 100% of the advertising revenue generated.
- What kind of training does Macaroni KID provide?
- Macaroni KID provides new publisher training through webinars and a comprehensive curriculum. Ongoing specialized training is also offered throughout the year to support publishers.
- What is expected regarding community engagement for this role?
- The role requires strong community engagement, including being active in local parenting groups, online forums, and local mom blogs. Collaboration with business owners and neighboring Publishers is also key.
- Do I need specific technical skills for the Local Marketing Specialist role?
- Basic technological skills are required, including comfort with social media platforms like Facebook, Instagram, and Twitter, and access to a PC or Mac for business operations. Basic photo and video editing skills are also beneficial.