Senior Lead - Data Engineer (Adobe Analytics)
M&G Global Services Private Limited · Mumbai, Maharashtra, India
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- On site
- Full-time
- $150,000 / year
- Mumbai, Maharashtra, India
Job highlights
- Implement Adobe Analytics and Launch solutions.
- Develop data layers and tagging strategies.
- Ensure data privacy and compliance.
- Collaborate with cross-functional teams.
- Integrate with Adobe ecosystem platforms.
About the role
Senior Data Engineer Adobe Analytics
We are M&G Global Services Private Limited, a fully owned subsidiary of the M&G group of companies, operating as a Global Capability Centre providing a range of value-adding services to the Group since 2003. Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions. M&G Global Services has rapidly transformed itself into a powerhouse of capability that is playing an important role in M&G’s ambition to be the best loved and most successful savings and investments company in the world. Our diversified service offerings extending from Digital Services (Digital Engineering, AI, Advanced Analytics, RPA, and BI & Insights), Business Transformation, Management Consulting & Strategy, Finance, Actuarial, Quants, Research, Information Technology, Customer Service, Risk & Compliance and Audit provide our people with exciting career growth opportunities. Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.
Key Responsibilities
Adobe Platform Expertise
- Implement and configure Adobe Analytics (AA) and Adobe Launch, including Web SDK.
- Develop and maintain tagging solutions across platforms using AEP Data Collection, and potentially Google Tag Manager (GTM) or other tag management tools.
- Design and execute data collection strategies and tagging standards that support scalable, consistent, and efficient data capture across web assets.
Data Layer & Tag Management
- Design and develop data layers from scratch to support analytics and personalisation.
- Manage EDDL requirements for websites and web event tracking.
- Create and manage tag properties and rules for multiple domains using AEP Data Collection.
- Efficiently manage and publish workflows involving multiple libraries in AEP Data Collection.
Testing & Compliance
- Conduct thorough testing and debugging of tag deployments to ensure data accuracy and performance.
- Configure CMP and Adobe Target to ensure digital cookie consent and campaign pixels are compliant within legal and governance guardrails.
- Troubleshoot issues to maintain data integrity and enforce best practices in data collection.
- Ensure compliance with privacy regulations such as GDPR, CCPA, and ePrivacy, including cookie consent management and Data Use and Access Act requirements.
Collaboration & Agile Delivery
- Work closely with front-end developers, UX designers, and product teams to align on data layer requirements.
- Partner with business analysts and product owners to deliver best-in-class customer experiences.
- Operate within Scrum and Agile methodologies, including sprint planning, raising bugs and defects, stakeholder management, and risk mitigation.
Adobe Ecosystem Integration
- Understand and implement AEP schemas (including M&G structure).
- Execute SQL queries for data movement between AEP and Customer Journey Analytics (CJA).
- Manage full execution of CJA, including setting up connections, data views, and building datasets.
- Support marketing campaign setup and execution using Marketo, including journey evaluation.
Required Skills & Competencies
- Advanced knowledge of Adobe platforms: Adobe Analytics, AEP, CJA, Marketo.
- Hands-on experience with Adobe Launch, Web SDK, and tag management tools.
- Strong JavaScript skills (8/10 proficiency) and SQL expertise.
- Ability to design and implement data layers and tagging strategies.
- Deep understanding of privacy and compliance frameworks (GDPR, CCPA).
- CMP configuration experience.
- Excellent communication and stakeholder engagement skills.
- Proficient in Agile delivery and collaborative team environments.
Experience & Qualifications
- Adobe Analytics Developer Certification (including nuances of AA development).
- CJA Developer or Business Analyst Certification.
- Marketo Business Analyst Certification.
- Certifications in JavaScript or SQL highly desirable.
- Proven experience in Adobe platform implementations and data integration projects.
Key Performance Indicators
- Accuracy and reliability of tagging and data collection.
- Successful implementation of Adobe solutions across platforms.
- Compliance with privacy and data governance standards.
- Timely delivery of projects within Agile frameworks.
- Positive stakeholder feedback and measurable impact on customer experience.
We have a diverse workforce and an inclusive culture at M&G Global Services, regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
Key skills/competency
- Senior Data Engineer Adobe Analytics
- Adobe Analytics
- Adobe Launch
- Adobe Experience Platform (AEP)
- Customer Journey Analytics (CJA)
- Marketo
- JavaScript
- SQL
- Data Layer Development
- Tag Management
- GDPR & CCPA Compliance
Skills & topics
- Senior Data Engineer
- Adobe Analytics
- Adobe Launch
- AEP
- CJA
- Marketo
- JavaScript
- SQL
- Data Layer
- Tag Management
- GDPR
- CCPA
- M&G Global Services
- Analytics
How to get hired
- Tailor your resume: Highlight Adobe Analytics, AEP, JavaScript, and SQL experience.
- Showcase certifications: Emphasize Adobe Analytics, CJA, or Marketo certifications.
- Demonstrate Agile skills: Mention experience with Scrum and collaborative delivery.
- Prepare for technical questions: Be ready to discuss data layers and tagging strategies.
- Research M&G Global Services: Understand their values and impact in finance.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key Adobe platforms for this Senior Data Engineer role at M&G Global Services?
- The key Adobe platforms for this Senior Data Engineer role include Adobe Analytics (AA), Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and Marketo. Proficiency in Adobe Launch and Web SDK is also critical.
- What level of JavaScript and SQL expertise is required for the Senior Data Engineer position at M&G Global Services?
- The role requires strong JavaScript skills, specifically an 8/10 proficiency, and expertise in SQL for data movement and querying within the Adobe ecosystem.
- How does M&G Global Services approach data privacy and compliance in this role?
- M&G Global Services places a strong emphasis on data privacy and compliance. This role requires a deep understanding of frameworks like GDPR and CCPA, including CMP configuration and ensuring adherence to legal guardrails for data collection and cookie consent.
- What is the expected work arrangement for the Senior Data Engineer role at M&G Global Services?
- Based on the description, the role appears to be primarily office-based with potential for collaboration within Agile teams, suggesting an on-site or possibly hybrid work arrangement, though remote is not explicitly stated.
- What are the desired certifications for a Senior Data Engineer applying to M&G Global Services?
- Desired certifications include Adobe Analytics Developer, CJA Developer or Business Analyst, and Marketo Business Analyst. Certifications in JavaScript or SQL are also highly desirable.
- How important is experience with tag management tools for this position?
- Experience with tag management tools, including Adobe Launch and potentially Google Tag Manager (GTM), is crucial as the role involves developing and maintaining tagging solutions and designing data layers.
- What kind of collaboration can a Senior Data Engineer expect at M&G Global Services?
- You will collaborate closely with front-end developers, UX designers, product teams, business analysts, and product owners. This role operates within Scrum and Agile methodologies.