Head of E-reputation & Social Media - CDD
LVMH · Paris, Île-de-France, France
- On site
- Temporary
- €120,000 / year
- Paris, Île-de-France, France
Job highlights
- Lead social media and e-reputation strategy globally.
- Manage organic social media across platforms.
- Monitor and analyze online reputation and sentiment.
- Develop executive and employee advocacy programs.
- Manage a team and collaborate with global stakeholders.
About the role
Head of E-reputation & Social Media - CDD
LVMH, a global luxury leader, is seeking a Head of Social Media and E-Reputation to join their Communication Department. This role is a fixed-term contract (CDD) to cover a maternity leave.
About LVMH
LVMH is the world leader in luxury, bringing together over 75 exceptional Maisons across five major luxury sectors: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective Retailing. With over 213,000 employees worldwide and €84.7 billion in sales in 2024, LVMH is renowned for its high-quality products and dynamic business model.
Role Overview
As the Head of Social Media and E-Reputation, you will lead, coordinate, and optimize all social media, e-reputation, and advocacy activities for the LVMH Group. Your primary goal will be to enhance the Group's notoriety, image, and engagement around its core values, ensuring the visibility, consistency, and performance of its digital communication across international markets (EMEA, North America, and China).
Job Responsibilities
- Social Media Strategy: Develop and deploy the social media strategy across the LVMH Group's social media ecosystem (Meta, TikTok, LinkedIn, X, YouTube) in organic capacities for international regions. This includes defining messages and formats tailored to each platform and audience.
- Content Aggregation & Editorial Planning: Aggregate content from various Maisons in collaboration with them and design the editorial calendar, recommending appropriate formats and platforms.
- E-reputation Management: Conduct continuous monitoring and analysis of mentions that could impact the Group and its Maisons. Supervise social listening to measure sentiment, identify weak signals, anticipate crises, and capitalize on opportunities. Use data insights to optimize real-time communication and ensure alignment with corporate and reputational stakes.
- Leaders Advocacy: Develop and activate a leaders advocacy strategy to amplify the voices of top executives and employees. Support top executives in their digital communications, providing guidelines, defining messages, and assisting with post and article drafting.
- Team Management & Collaboration: Manage the Social Media Manager and the Community Manager & Editorial Project Assistant, contributing to their professional development. Support local teams (China) in deploying their communication strategies and collaborate closely with internal teams and external agencies for flawless execution.
Required Profile
- Skills: Proven ability to define and manage a global digital strategy with vision, leadership, and structure in Social Media & E-reputation. Strong analytical and data-driven capabilities to interpret social listening data, KPIs, and insights for actionable recommendations. Deep understanding of corporate communication, influence, reputation management, storytelling, and employer branding. Experience in coordinating multi-market projects and transversal work with global teams.
- Experience: Minimum 7 years of experience in corporate communication, social listening, and social media strategy, with proven team management experience. Experience in managing international, transversal, and multicultural projects (events, global campaigns). Fluency in English is mandatory.
- Personal Qualities: Excellent writing and storytelling skills. High digital curiosity and proficiency with analytics tools (social listening, KPI dashboards, analytics). Collaborative leadership, ability to unite and inspire, with strong rigor and organization.
Key skills/competency
- Social Media Strategy
- E-reputation Management
- Social Listening
- Corporate Communication
- Digital Strategy
- Content Creation
- Team Management
- International Projects
- Data Analysis
- Storytelling
Skills & topics
- Head of Social Media
- E-reputation
- Social Media Strategy
- Corporate Communication
- Digital Strategy
- Social Listening
- Luxury Marketing
- International Communications
- Team Management
- Advocacy Programs
How to get hired
- Tailor your resume: Highlight experience in social media strategy, e-reputation, social listening, and international project management. Use keywords from the job description.
- Craft a compelling cover letter: Emphasize your leadership skills, data-driven approach, and understanding of luxury brand communication. Mention your fluency in English and any experience with Chinese markets.
- Prepare for behavioral questions: Be ready to discuss your experience managing teams, handling crises, and developing communication strategies for global brands.
- Showcase your digital acumen: Prepare examples of successful social media campaigns, e-reputation initiatives, and data analysis projects you've led.
- Research LVMH: Understand their corporate values, recent campaigns, and the specific challenges and opportunities in luxury brand communication.
Technical preparation
Master social media analytics tools.,Practice e-reputation monitoring techniques.,Develop data-driven communication strategies.,Familiarize with global social media trends.
Behavioral questions
Describe a crisis communication strategy you developed.,How do you build consensus across global teams?,Share an example of a successful advocacy program.,How do you leverage data to optimize content?
Frequently asked questions
- What is the primary focus of the Head of E-reputation & Social Media role at LVMH?
- The primary focus is to lead, coordinate, and optimize social media, e-reputation, and advocacy activities for the LVMH Group globally to enhance its notoriety, image, and engagement.
- What is the duration of this contract at LVMH?
- This is a fixed-term contract (CDD) to cover a maternity leave.
- Which social media platforms and regions will this role cover?
- The role covers organic social media across Meta, TikTok, LinkedIn, X, and YouTube, with an international scope including EMEA, North America, and China.
- What kind of experience is required for the Head of E-reputation & Social Media position?
- A minimum of 7 years of experience in corporate communication, social listening, and social media strategy, with team management and international project experience, is required.
- Is fluency in English a mandatory requirement for this role at LVMH?
- Yes, fluency in English is a mandatory requirement for this position.
- What personal qualities are important for this role at LVMH?
- Key personal qualities include excellent writing and storytelling skills, digital curiosity, proficiency with analytics tools, collaborative leadership, and strong organization and rigor.
- What does 'e-reputation' entail in this role?
- E-reputation management involves continuous monitoring and analysis of online mentions, social listening to gauge sentiment and detect early signals, anticipating crises, and optimizing communication strategies to protect and enhance the Group's reputation.
- Will this role involve managing a team at LVMH?
- Yes, this role involves managing the Social Media Manager and an Assistant Community Manager, and contributing to their development.