Senior Specialist, Marketing Automation & Campa... @ Lumenalta
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About Lumenalta
At Lumenalta, we build AI-first software solutions that deliver big business impact. Since 2000, we have partnered with visionary leaders to reinvent businesses and build industry-defining technology. We invert the traditional consulting model—deploying small, senior groups of engineers, designers, and product owners to co-create solutions and build lasting capabilities. Born from tech, not consulting, we reject bloated staffing and outdated playbooks. Our elite professionals operate in a culture rooted in freedom, mastery, and purpose, empowered by AI systems that replace manual, low-leverage work.
About the Role
The Senior Specialist, Marketing Automation & Campaigns is a hands-on role responsible for end-to-end digital campaigns from strategy and build to launch, optimization, and reporting. The role covers channels including paid search, LinkedIn, and email as part of a broader multi-channel playbook to drive ABM programs and enhance brand awareness.
Key Responsibilities
- Execute campaigns targeting Tier 1–3 accounts in collaboration with sales.
- Manage paid ads, LinkedIn Matched Audiences, and persona-based email nurtures.
- Connect campaign activity to the CRM and modern ABM tools for tracking.
- Monitor and analyze engagement data to inform outreach and optimize follow-up.
- Craft target account lists and segment by ideal customer personas.
- Build, launch, and optimize campaigns on LinkedIn Ads and Google Search.
- Manage targeting, bidding, copy, and creative testing.
- Track budget spend and performance metrics.
- Create segmented email campaigns for nurture, brand awareness, and conversion.
- Manage workflows, personalization, and A/B testing in Salesforce Marketing Cloud/Pardot.
- Collaborate with content/design teams to ensure asset alignment.
- Monitor performance and implement in-platform optimizations.
- Report on campaign performance metrics (CTR, CPL, conversion rates, engagement).
- Provide recommendations to improve ROI and inform strategy.
- Support campaigns that elevate brand visibility and amplify thought leadership.
What You Bring
- 3–5 years of experience in B2B digital marketing, demand generation, or ABM.
- Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (Pardot or Salesforce Marketing Cloud preferred).
- Strong skills in campaign setup, targeting, optimization, and reporting.
- Understanding of ABM principles and collaboration with sales for target accounts.
- Ability to analyze performance data and make data-driven recommendations.
- High level of organization and attention to detail.
Bonus If You Have
- Experience in consulting or technology services marketing.
- Knowledge of financial services, logistics, or TMT industries.
- Exposure to Salesforce, Clay, DemandBase/6Sense, or LinkedIn Matched Audiences.
Key skills/competency
- Marketing Automation
- Digital Campaigns
- ABM
- Paid Search
- LinkedIn Ads
- Google Ads
- Email Automation
- CRM Integration
- Data Analysis
- Campaign Optimization
How to Get Hired at Lumenalta
🎯 Tips for Getting Hired
- Customize your resume: Tailor experiences to digital marketing campaigns.
- Highlight technical skills: Emphasize LinkedIn Ads and CRM expertise.
- Prepare case studies: Showcase ABM and campaign successes.
- Research Lumenalta: Understand their AI-first approach and culture.