Senior Marketing Automation Specialist
@ Lumenalta

Hybrid
$110,000
Hybrid
Full Time
Posted 5 hours ago

Your Application Journey

Personalized Resume
Apply
Email Hiring Manager
Interview

Email Hiring Manager

XXXXXXXXX XXXXXXXXXXX XXXXXXXXX****** @lumenalta.com
Recommended after applying

Job Details

About Lumenalta

At Lumenalta, we build AI-first software solutions that deliver big business impact. Since 2000, we have partnered with visionary leaders to reinvent businesses and build industry-defining technology through small, senior groups of engineers, designers, and product owners.

About the Role

We’re hiring a hands-on Senior Marketing Automation Specialist to own end-to-end digital campaigns from strategy and build to launch, optimization, and reporting. You will manage multi-channel campaigns including paid search, LinkedIn, and email to drive ABM programs and brand awareness.

Key Responsibilities

  • Execute campaigns targeting Tier 1–3 accounts in collaboration with sales
  • Manage paid ads, LinkedIn Matched Audiences and persona-based email nurtures
  • Connect campaign activity to the CRM and modern ABM tools for actionable insights
  • Monitor and analyze account-level engagement and optimize follow-up activities
  • Craft target account lists segmented by ideal customer personas
  • Build, launch, and optimize paid campaigns on LinkedIn Ads and Google Search
  • Manage targeting, bidding, creative testing and budget tracking
  • Create segmented email campaigns for ABM nurture and lead conversion
  • Oversee workflows, personalization and A/B testing in Salesforce Marketing Cloud/Pardot
  • Partner with content and design teams to ensure asset alignment
  • Report on campaign performance metrics including CTR, CPL, conversion rates and account engagement
  • Recommend improvements to drive ROI and inform future strategy
  • Support brand visibility and content amplification through various channels

What You Bring

  • 3–5 years B2B digital marketing, demand generation, or ABM experience
  • Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (Pardot or Salesforce Marketing Cloud preferred)
  • Strong skills in campaign setup, targeting, optimization, and reporting
  • Familiarity with ABM principles and sales alignment
  • Excellent data analysis and detail orientation

Bonus/Additional Experience

  • Experience in consulting or technology services marketing
  • Knowledge in financial services, logistics, or TMT industries
  • Exposure to Salesforce, Clay, DemandBase/6Sense or LinkedIn Matched Audiences

Key skills/competency

Digital Marketing, ABM, Campaign Management, LinkedIn Ads, Google Ads, Email Automation, Data Analysis, CRM, Salesforce Marketing Cloud, Pardot

Apply without a personalized resume

How to Get Hired at Lumenalta

🎯 Tips for Getting Hired

  • Research Lumenalta's culture: Review their mission, values, and AI-first approach.
  • Customize your resume: Highlight B2B marketing and ABM successes.
  • Showcase technical skills: Detail experience with LinkedIn Ads and Salesforce tools.
  • Prepare for data questions: Be ready to discuss campaign metrics and optimization examples.

📝 Interview Preparation Advice

Technical Preparation

Review LinkedIn and Google Ads best practices
Practice Salesforce Marketing Cloud/Pardot workflow setups
Analyze sample campaign performance data
Familiarize with ABM tools and CRM integrations

Behavioral Questions

Describe a challenging campaign scenario.
Explain approach to tight deadlines.
Discuss teamwork examples with sales alignment.
Share a time you optimized a campaign.

Frequently Asked Questions