Marketing Analyst
@ Lumenalta

Hybrid
CA$125,000
Hybrid
Full Time
Posted 9 hours ago

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Job Details

About Lumenalta

Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting-edge solutions that blend technology, data, and customer experiences. Our Marketing Technology (MarTech) division helps clients maximize their digital capabilities through sophisticated architectures and modern cloud-based solutions.

Role Overview

The Marketing Analyst role focuses on analyzing and standardizing marketing data, building reporting frameworks, and enabling data-driven decision-making across marketing platforms. You will work with tools such as Amplitude, Google Looker, SQL, Segment, and Tableau to analyze data logs, create segment reports, and develop automated dashboards.

Key Responsibilities

  • Standardize and streamline marketing reporting across platforms.
  • Analyze data logs to uncover trends and insights.
  • Build segment-level reporting and performance dashboards.
  • Design, automate, and maintain dashboards for ongoing reporting needs.
  • Collaborate with marketing teams to evaluate campaign performance.
  • Support marketing automation in HubSpot and Iterable.
  • Partner with sales and operations to ensure data consistency.

Required Qualifications

  • Proven experience in marketing analytics or a related role.
  • Proficiency with Amplitude, Google Looker, SQL, Segment, and Tableau.
  • Strong analytical skills and ability to translate data into insights.
  • Experience with marketing automation tools such as HubSpot and Iterable.
  • Familiarity with CRM integrations (Salesforce a plus).
  • Background in dashboard creation, reporting frameworks, and campaign performance analysis.

Compensation & Benefits

Salary range: CA$69,000 - CA$125,000 annually, determined by qualifications and experience. Benefits include flexible working hours in a remote environment, health insurance (medical, dental, vision) for T4 employees, and a professional development fund.

Additional Information

This is a full-time position (minimum 40 hours per week, Monday through Friday) with ongoing recruitment and no set deadline.

Key skills/competency

  • Marketing Analytics
  • Data Analysis
  • Reporting
  • Dashboard Design
  • SQL
  • Amplitude
  • Google Looker
  • Tableau
  • HubSpot
  • Iterable
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How to Get Hired at Lumenalta

🎯 Tips for Getting Hired

  • Research Lumenalta's culture: Study their digital innovation and client success stories.
  • Customize your resume: Highlight data analytics and dashboard projects.
  • Showcase tool proficiency: Emphasize SQL, Tableau, and Looker experiences.
  • Prepare for interviews: Be ready with campaign optimization examples.

📝 Interview Preparation Advice

Technical Preparation

Review SQL queries and data manipulation.
Practice using Tableau and Looker dashboards.
Study Amplitude and Segment data logs.
Refresh knowledge on marketing automation tools.

Behavioral Questions

Describe a time you solved data challenges.
Explain teamwork in campaign optimization.
Share an experience with project prioritization.
Discuss managing multiple reporting tasks.

Frequently Asked Questions