Marketing Analyst
@ Lumenalta

Hybrid
$80,000
Hybrid
Full Time
Posted 1 day ago

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XXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX****** @lumenalta.com
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Job Details

About Lumenalta

Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting-edge solutions blending technology, data, and customer experiences. The Marketing Technology (MarTech) division focuses on maximizing digital capabilities through sophisticated architectures and modern cloud-based solutions.

Role Overview

The Marketing Analyst will analyze and standardize marketing data, build reporting frameworks, and enable data-driven decision-making across marketing platforms. You will work with tools such as Amplitude, Google Looker, SQL, Segment, and Tableau to analyze data logs, create segment reports, and develop automated dashboards.

Key Responsibilities

  • Standardize and streamline marketing reporting across platforms.
  • Analyze data logs to uncover trends and insights.
  • Develop segment-level reporting and performance dashboards.
  • Design, automate, and maintain dashboards for reporting.
  • Collaborate with marketing teams to assess campaign performance.
  • Support marketing automation efforts using HubSpot and Iterable.
  • Partner with sales and operations to ensure data consistency.

Required Qualifications

  • Experience in marketing analytics or a related field.
  • Proficiency with Amplitude, Google Looker, SQL, Segment, and Tableau.
  • Strong analytical skills with ability to interpret data into actionable insights.
  • Experience with marketing automation tools such as HubSpot and Iterable.
  • Familiarity with CRM integrations (Salesforce a plus).
  • Background in building dashboards and reporting frameworks.

Key skills/competency

  • Digital Innovation
  • Data Analysis
  • Dashboard Development
  • Reporting
  • SQL
  • Marketing Automation
  • Amplitude
  • Google Looker
  • Segment
  • Tableau
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How to Get Hired at Lumenalta

🎯 Tips for Getting Hired

  • Research Lumenalta's culture: Study their mission, projects, and innovations.
  • Tailor your resume: Highlight marketing analytics and dashboard skills.
  • Showcase tool proficiency: Emphasize SQL, Tableau, and automation expertise.
  • Prepare for interviews: Practice explaining your analytic processes.

📝 Interview Preparation Advice

Technical Preparation

Review SQL query optimization techniques.
Practice building dashboards in Tableau.
Familiarize with Amplitude and Looker reports.
Study data segmentation strategies.

Behavioral Questions

Describe a data challenge resolved collaboratively.
Explain your approach to campaign analysis.
Share an example of problem-solving in teamwork.
Discuss a time you automated a process.

Frequently Asked Questions