Marketing Analyst
@ Lumenalta

Hybrid
CA$97,000
Hybrid
Full Time
Posted 21 days ago

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Job Details

About Lumenalta

Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting-edge solutions that blend technology, data, and customer experiences. The Marketing Technology (MarTech) division helps clients maximize digital capabilities through sophisticated architectures and modern cloud-based solutions.

Role Overview

The Marketing Analyst role focuses on analyzing and standardizing marketing data, building reporting frameworks, and enabling data-driven decision-making across marketing platforms. You will work with tools such as Amplitude, Google Looker, SQL, Segment, and Tableau to analyze data logs, create segment reports, and develop automated dashboards.

Key Responsibilities

  • Standardize and streamline marketing reporting across platforms.
  • Analyze data logs to uncover trends and insights.
  • Create segment-level reporting and performance dashboards.
  • Design, automate, and maintain dashboards for ongoing reporting needs.
  • Collaborate with marketing teams to evaluate campaign performance.
  • Support marketing automation with tools like HubSpot and Iterable.
  • Partner with sales and operations to ensure data consistency.

Required Qualifications

  • Experience in marketing analytics or a related role.
  • Proficiency with Amplitude, Google Looker, SQL, Segment, and Tableau.
  • Strong analytical skills with ability to translate data into insights.
  • Experience with marketing automation tools such as HubSpot and Iterable.
  • Familiarity with CRM integrations (Salesforce a plus).
  • Background in building dashboards, reporting frameworks, and campaign performance analysis.

Salary & Benefits

Salary range: CA$69,000 - CA$125,000 annually, with final compensation determined by qualifications, expertise, experience, and the role's scope.

Benefits include flexible working hours in a remote environment, health insurance for T4 employees, and a professional development fund.

Position Details

This full-time position requires a minimum of 40 hours per week, Monday through Friday. Ongoing recruitment – no set deadline.

Key skills/competency

  • Marketing Analytics
  • Data Analysis
  • SQL
  • Dashboard
  • Reporting
  • Automation
  • Amplitude
  • Tableau
  • HubSpot
  • Google Looker
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How to Get Hired at Lumenalta

🎯 Tips for Getting Hired

  • Customize your resume: Highlight marketing data and analytics skills.
  • Emphasize technical expertise: Showcase SQL, Tableau, and reporting tools.
  • Research Lumenalta: Understand their digital innovation and MarTech focus.
  • Prepare for behavioral interviews: Review campaign and automation examples.

📝 Interview Preparation Advice

Technical Preparation

Practice SQL query writing.
Work on Tableau dashboard projects.
Review data reporting techniques.
Study marketing analytics tools.

Behavioral Questions

Describe prior campaign performance analyses.
Explain collaboration with cross-functional teams.
Discuss problem-solving in reporting projects.
Share experience with marketing automation challenges.

Frequently Asked Questions