Marketing Analyst @ Lumenalta
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About Lumenalta
Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting-edge solutions that blend technology, data, and customer experiences. Our Marketing Technology (MarTech) division focuses on enhancing digital capabilities with modern cloud-based solutions.
Role Overview
The Marketing Analyst role focuses on analyzing and standardizing marketing data, building reporting frameworks, and enabling data-driven decision making across marketing platforms. You will work with tools such as Amplitude, Google Looker, SQL, Segment, and Tableau to analyze data logs, create segment reports, and develop automated dashboards. Additionally, collaboration with the marketing team is key to support automation efforts, optimize campaigns, and ensure accurate data flows across platforms like HubSpot and Iterable.
Key Responsibilities
- Standardize and streamline marketing reporting across platforms.
- Pull apart and analyze data logs to uncover trends.
- Build segment-level reporting and performance dashboards.
- Design, automate, and maintain dashboards for ongoing needs.
- Collaborate with marketing teams to evaluate campaign performance.
- Support marketing automation in HubSpot and Iterable.
- Partner with sales and operations to ensure data consistency.
Required Qualifications
- Proven experience in marketing analytics or a related role.
- Proficiency with Amplitude, Google Looker (Reports), SQL, Segment, and Tableau.
- Strong analytical skills with ability to translate data into insights.
- Experience with marketing automation tools such as HubSpot and Iterable.
- Familiarity with CRM integrations (Salesforce a plus).
- Background in building dashboards, reporting frameworks, and campaign performance analysis.
Compensation & Benefits
Salary range: CA$69,000 - CA$125,000 annually, based on qualifications and experience. Benefits include flexible remote working hours, health insurance (for T4 Employees), and a professional development fund.
Work Environment
This is a full-time role (40 hours per week, Monday through Friday) in a remote setup, designed to promote growth and work-life balance.
Key skills/competency
- Marketing Analytics
- Data Reporting
- SQL
- Amplitude
- Google Looker
- Segment
- Tableau
- HubSpot
- Iterable
- CRM Integration
How to Get Hired at Lumenalta
🎯 Tips for Getting Hired
- Customize your resume: Highlight marketing analytics achievements and skills.
- Tailor your cover letter: Focus on your data reporting experiences.
- Research Lumenalta: Understand their mission and tech innovations.
- Prepare for technical questions: Review SQL, Tableau, and data trends.
- Practice interview insights: Emphasize collaboration and reporting expertise.