Marketing Analyst
@ Lumenalta

Hybrid
$90,000
Hybrid
Full Time
Posted 14 hours ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXX******* @lumenalta.com
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Job Details

About Lumenalta

Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting-edge solutions that blend technology, data, and customer experiences. Our Marketing Technology (MarTech) division helps clients maximize digital capabilities through sophisticated architectures and modern cloud-based solutions.

Role Overview

The Marketing Analyst role focuses on analyzing and standardizing marketing data, building out reporting frameworks, and enabling data-driven decision-making. You will work with tools including Amplitude, Google Looker, SQL, Segment, and Tableau to analyze data logs, create segment reports, and develop automated dashboards. Additionally, you will collaborate with the marketing team to support automation efforts, optimize campaigns, and ensure accurate data flows across platforms such as HubSpot and Iterable.

Key Responsibilities

  • Standardize and streamline marketing reporting across platforms.
  • Analyze data logs to uncover trends and insights.
  • Build segment-level reporting and performance dashboards.
  • Design, automate, and maintain dashboards for ongoing reporting.
  • Collaborate with marketing teams to evaluate campaign performance.
  • Support marketing automation in HubSpot and Iterable.
  • Partner with sales and operations for data consistency.

Required Qualifications

  • Proven experience in marketing analytics or related role.
  • Proficiency with Amplitude, Google Looker, SQL, Segment, and Tableau.
  • Strong analytical skills to translate data into actionable insights.
  • Experience with marketing automation tools such as HubSpot and Iterable.
  • Familiar with CRM integrations (Salesforce a plus).
  • Background in building dashboards, reporting frameworks, and campaign performance analysis.

Key Skills/Competency

  • Marketing Analytics
  • Data Reporting
  • SQL
  • Tableau
  • Amplitude
  • Google Looker
  • Segment
  • HubSpot
  • Iterable
  • Dashboard Automation
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How to Get Hired at Lumenalta

🎯 Tips for Getting Hired

  • Customize your resume: Tailor it to marketing analytics skills.
  • Highlight tool expertise: Emphasize Amplitude, SQL, and Tableau.
  • Showcase analytical projects: Include dashboard building samples.
  • Prepare real examples: Demonstrate campaign optimization work.

📝 Interview Preparation Advice

Technical Preparation

Practice SQL queries and dashboard creation.
Review Tableau and Google Looker tutorials.
Build sample reports using Segment data.
Analyze datasets using Amplitude and SQL.

Behavioral Questions

Explain a past teamwork challenge.
Describe handling tight deadlines.
Share a data insight discovery experience.
Discuss adapting to new tools.

Frequently Asked Questions