Paid Media Specialist
Lucid Motors · Newark, CA
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- On site
- Full-time
- $100,000 / year
- Newark, CA
Job highlights
- Manage multichannel paid media campaigns.
- Optimize paid search and social campaigns daily.
- Coordinate brand and upper-funnel advertising efforts.
- Analyze campaign performance and drive insights.
- Collaborate with agency and internal teams.
About the role
About Lucid Motors
Leading the future in luxury electric and mobility. At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience. Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
Job Summary
We are seeking a highly organized and datadriven Paid Media Specialist to support the Growth Marketing team in the execution, optimization, and operational management of multichannel paid media campaigns. This role will work closely with the paid media team, our media agency, and crossfunctional partners to keep campaigns running smoothly across performance and brand channels.
The ideal candidate brings strong crosschannel paid media experience, a solid understanding of campaign operations, and the project management skills needed to manage timelines, QA launches, coordinate creative workflows, and communicate effectively with direct vendors and agency partners.
What You Will Do
- Monitor Paid Search and Paid Social campaigns daily, reviewing pacing, delivery, and performance trends, and partnering with the media agency on optimizations, QA, and troubleshooting.
- Support coordination and execution of brand and upper‑funnel campaigns across Addressable, Programmatic, CTV/OTT, and OOH, partnering closely with direct vendors and our media agency.
- QA all campaign launches, confirming accurate setup across platforms and vendor partners, including tracking, UTMs, landing pages, targeting, budget allocation, and creative spec adherence.
- Manage and maintain paid media timelines, ensuring assets, briefs, tracking elements, IOs, tags, and vendor requests are delivered on schedule.
- Partner closely with our media agency on briefs, targeting plans, trafficking details, pacing reviews, optimization recommendations, and reporting deliverables.
- Own campaign project management, including tracker management, workflow organization, stakeholder alignment, and ensuring launch readiness across all channels.
- Work with Creative Marketing to track creative requirements, manage production timelines, and ensure assets meet platform and vendor specifications.
- Own creative trafficking, including QA, naming conventions, UTM validation, tracking verification, and submitting assets across platforms and vendor portals.
- Monitor budget pacing, reconcile media billing, and proactively flag discrepancies, overspend/underspend risks, and optimization opportunities.
- Build and maintain weekly and monthly reporting across performance and brand KPIs (CPA, CTR, CVR, ROAS, reach, frequency, VCR), using tools such as Excel, GA4, Looker Studio, or vendor dashboards.
- Conduct ad hoc analysis to uncover trends, identify optimization opportunities, and support marketing and business decisions.
- Assist with influencer paid amplification, including boosted posts, trafficking, pacing, and reporting.
What You Bring
- 4+ years of paid media experience in an agency or in‑house environment, with hands‑on execution in Paid Social platforms.
- Experience supporting or coordinating campaigns in Programmatic, CTV/OTT, or OOH (direct experience or vendor/agency collaboration).
- Solid understanding of agency workflows, vendor communication, and cross‑channel campaign operations.
- Strong proficiency with analytics and reporting tools, such as Google Analytics 4 (GA4), Looker Studio, Tableau, and platform/vendor dashboards.
- Strong Excel proficiency: pivot tables, VLOOKUP/XLOOKUP, pacing trackers, report building, and data analysis.
- Familiarity with project management and workflow tools such as Asana, Smartsheet, or Jira.
- Experience collaborating with creative teams using tools like Figma, digital asset management platforms, or similar workflow systems.
- Analytical mindset with the ability to turn data into clear, actionable insights.
- Proven ability to manage multiple campaigns, deadlines, and stakeholders in a fast‑paced environment.
- Experience partnering with creative teams and external vendors to manage asset delivery and creative requirements.
- Familiarity with UTM taxonomy, trafficking best practices, QA processes, and naming conventions.
- Strong communication skills with the ability to present results, updates, and recommendations clearly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Equal Opportunity Employer
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Compensation and Benefits
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
Base Pay Range (Annual)
$88,300—$121,440 USD
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.
Key skills/competency
- Paid Media Specialist
- Paid Search
- Paid Social
- Programmatic Advertising
- CTV/OTT
- OOH Advertising
- Google Analytics 4
- Looker Studio
- Excel
- Project Management
Skills & topics
- Paid Media Specialist
- Paid Media
- Digital Marketing
- SEM
- PPC
- Social Media Advertising
- Programmatic Advertising
- CTV Advertising
- OOH Advertising
- Marketing Analytics
- GA4
- Looker Studio
- Excel
- Campaign Management
- Growth Marketing
How to get hired
- Tailor your resume: Highlight paid media, analytics, and project management skills relevant to Lucid Motors.
- Showcase campaign expertise: Detail your experience with Paid Social, Search, Programmatic, CTV/OTT, and OOH.
- Quantify achievements: Use metrics like CPA, CTR, CVR, and ROAS to demonstrate impact.
- Demonstrate tool proficiency: Emphasize your skills in GA4, Looker Studio, Excel, and project management software.
- Prepare for interviews: Be ready to discuss campaign optimization strategies and data analysis.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities of a Paid Media Specialist at Lucid Motors?
- As a Paid Media Specialist at Lucid Motors, you will be responsible for the daily monitoring, optimization, and operational management of multichannel paid media campaigns, including Paid Search and Paid Social. You'll also support brand and upper-funnel campaigns, QA launches, manage timelines, and collaborate closely with media agencies and internal teams.
- What experience is required for the Paid Media Specialist role at Lucid Motors?
- Lucid Motors requires at least 4 years of paid media experience, with hands-on execution in Paid Social platforms. Experience with Programmatic, CTV/OTT, or OOH is also valued, along with strong proficiency in analytics tools like GA4 and Looker Studio, and advanced Excel skills.
- What kind of analytical skills are needed for this Paid Media Specialist position?
- A strong analytical mindset is crucial. You should be able to turn data into clear, actionable insights, conduct ad hoc analysis, and build reports on key performance indicators such as CPA, CTR, CVR, and ROAS.
- How does Lucid Motors approach diversity and inclusion for this role?
- Lucid Motors is committed to celebrating diversity and ensuring equal employment opportunity for all individuals, regardless of race, color, religion, sex, national origin, age, disability, or any other protected characteristic.
- What is the salary range for a Paid Media Specialist at Lucid Motors?
- The base pay range for this position is $88,300 to $121,440 annually. This range is determined by various factors including experience, skillset, and location.
- Does Lucid Motors offer benefits for a Paid Media Specialist?
- Yes, Lucid Motors offers a comprehensive benefits package including medical, dental, vision, life insurance, disability insurance, vacation, and a 401k plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual incentive program.
- What tools should I be proficient in for the Paid Media Specialist job?
- Proficiency in Paid Social platforms, Google Analytics 4 (GA4), Looker Studio, and advanced Excel (pivot tables, VLOOKUP/XLOOKUP) is expected. Familiarity with project management tools like Asana or Smartsheet is also beneficial.
- Can I apply if I have experience with both agency and in-house roles for this Paid Media Specialist position?