Manager of Digital Product Strategy

@ Love's Travel Stops & Country Stores

Overview

The Manager, Digital Product Strategy at Love's Travel Stops & Country Stores is responsible for developing, documenting, and executing strategies that drive growth, improve customer satisfaction, and enhance digital customer experience (CX) products. Enjoy benefits like company funded tuition assistance, paid time off, 401(k) with a 100% match up to 5%, and comprehensive insurance packages.

Job Functions

• Develop, document, and execute strategies for digital CX products
• Lead multiple marketing product teams with an agile environment
• Collaborate with IT and business groups for enhanced customer engagement
• Manage a data-driven product roadmap with agile teams and third-party platforms
• Monitor KPIs: customer satisfaction scores, adoption rates, revenue growth
• Negotiate technology contracts and manage associated costs
• Advise executives while working with cross-functional stakeholders
• Stay updated with digital trends and compliance regulations

Experience and Qualifications

Required qualifications include a Bachelor’s degree in Business, Computer Science, MIS, Marketing or equivalent experience; an advanced degree (MBA) is preferred. A minimum of 6+ years in product management or digital strategy roles is required. Certifications such as CSPO or PMP are a plus.

Skills & Physical Demands

• Hard Skills: Payment systems, security, databases, systems integration, application development, reporting.
• Soft Skills: Excellent communication, time management, attention to detail, adaptability in an agile environment.
• Manual dexterity to operate computer and calculator.
• Normal range of hearing and vision.

Our Culture

Love's, a family-owned business since 1964 headquartered in Oklahoma City, values innovation, community giving, and an inclusive workplace. With nearly 40,000 team members, they serve professional drivers, fleets, and the travelling public.

Key Skills/Competency

• Digital Strategy
• Product Management
• Agile
• Customer Experience
• Data-Driven
• Team Leadership
• Marketing
• Technical Acumen
• Compliance
• Innovation