Trend & Innovation Insights Specialist
L'Oréal
Job Overview
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Job Description
About L'Oréal
Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
Your Role as a Trend & Innovation Insights Specialist
As a pivotal link between the market and global innovation strategy, you will identify and analyze the latest beauty trends, screening new products across skincare, makeup, hair, and fragrance to uncover powerful, data-driven insights. This role translates market trends and consumer behaviors into actionable intelligence, with a key focus on disseminating K-beauty trends to inspire Global Marketing Teams (DMI). Ultimately, you will provide the strategic direction needed to conceptualize the next wave of innovative products.
Core Work Activities
- Market Trend Analysis: Systematically screen and analyze new product launches, indie brand activities, and market dynamics across skincare, makeup, hair, and fragrance. You will connect product claims, novel ingredients, innovative packaging, and evolving communication styles with quantitative data from market data and social analytics to articulate key macro and micro-trends shaping the industry.
- Global Ambassador for K-Beauty Trends: As a primary conduit for K-beauty intelligence, you will proactively identify unique trends, innovations, and consumer behaviors originating from Korea and effectively communicate their global potential to international DMI, R&I, and CMI counterparts.
- Identification of Innovation Opportunities: Discover untapped market opportunities and potential areas for disruption. By providing a data-driven perspective on future consumer needs, you will contribute directly to maintaining L’Oréal’s competitive advantage and leadership position in the beauty industry.
- Social Dashboard Leadership: Oversee the internal social dashboard by managing our partner agency and actively monitor consumer conversations, competitor activities, and emerging micro-trends, translating these signals into proactive insights.
Professional & Technical Competencies
- Consumer Centricity: Deep curiosity and empathy for consumer behavior and the psychological drivers behind beauty choices.
- Natural Trend-Spotter: Insatiable curiosity about the world and its evolving trends, not just in beauty but across culture, technology, and society. Ability to connect disparate dots to see what's on the horizon.
- Data-driven Storyteller: Proficiency in interpreting complex data sets; passionate about finding the "why" behind the numbers and can translate data into a compelling story that inspires action.
- Digital Savvy: Strong interest in digital ecosystems, social media trends, and new data intelligence tools.
- Impactful Communication: Strong storytelling skills and the ability to influence diverse audiences with clarity and conviction.
- Proactive & Entrepreneurial: Highly self-motivated and autonomous with the ability to thrive in a fast-paced, ever-changing environment.
What We Are Looking For
- Education: Bachelor's degree.
- Years of Experience: 3-5 years of experience; 3+ years in Brand/Product Strategy or Consumer/Market Insights (preferred).
- Profound intellectual curiosity to synthesize signals into a coherent vision (preferred).
- Experience in Beauty and FMCG related industry (preferred).
- Keen interest in beauty trends and passionate about consumers with insights (preferred).
Other Skills
- Fluent in both Korean and English (Professional level for reporting and presentation).
- Advanced proficiency in Excel, PowerPoint, and any data visualization tools.
We Are Engaged & Committed
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law. We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)
Key skills/competency
- Beauty Trend Analysis
- Consumer Insights
- Market Research
- Innovation Strategy
- K-Beauty Expertise
- Data Storytelling
- Social Media Monitoring
- Product Strategy
- FMCG Industry Knowledge
- Digital Analytics
How to Get Hired at L'Oréal
- Research L'Oréal's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume for insights: Customize your resume to highlight experience in trend analysis, consumer insights, and beauty/FMCG industries.
- Showcase K-Beauty expertise: Emphasize any experience or deep understanding of K-beauty trends and their global relevance.
- Prepare for data storytelling: Practice articulating data-driven insights and demonstrating how they lead to strategic recommendations.
- Highlight communication skills: Be ready to demonstrate your ability to influence diverse audiences with clear, compelling presentations.
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