Marketing Lead- Growth & Brand
Loop Subscriptions · Gurugram, Haryana, India
- On site
- Full-time
- $150,000 / year
- Gurugram, Haryana, India
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Job highlights
- Lead all marketing functions: brand, demand, content, SEO, paid social.
- Shape market perception of Loop and drive growth.
- Develop and execute demand generation strategies.
- Manage content, creative, and partnership marketing efforts.
- Requires 6-10 years B2B SaaS marketing experience.
About the role
About Loop
Loop is a subscription management platform built for e-commerce brands on Shopify. Our primary market is the US, with a growing presence in Europe and ANZ. We are scaling rapidly, driven by a strong product and exceptional merchant experience. We grew 5x in 2023, 3x in 2024, and are on track for 2.5x growth in 2025. With $10M+ ARR built through organic channels and a small, high-performing team, we believe in doing more with less.Our DNA
- High Agency: action over instruction
- High Ethics: trust is the foundation
- Positive Attitude: solutions over excuses
- Impact-Driven: if it doesn't move the needle, it doesn't matter
About The Role
You will lead the entire marketing function — that means brand, demand generation, content, SEO, paid social, partnership co-marketing, and event activations — end to end. You will work closely with the CEO, product, and design, and will shape how the market thinks about Loop.Responsibilities
Brand & Awareness
- Own Loop's positioning and messaging — who we're for, what makes us different, and why it matters to the brands we want to win
- Build top-of-mind recall for Loop among subscription merchants evaluating a platform switch
- Ensure Loop shows up consistently in the right communities, conversations, events, and increasingly in AI-generated recommendations
Content & Creative
- Own content strategy and production: thought leadership, SEO-driven content, competitor comparisons, and sales enablement material
- Strong design sensibility — able to brief, review, and raise the bar on creative output
- Manage and direct motion designer for brand and product video content
- Manage and brief the in-house design team and coordinate with content team.
Demand Generation
- Build and execute a demand generation engine across organic, paid, and partner channels
- Run paid social campaigns (primarily LinkedIn) targeting decision-makers at high-growth DTC and ecommerce brands
- Develop co-marketing relationships with ecosystem partners — ESPs, agencies, analytics tools — and convert them into pipeline
- Build the measurement infrastructure to track what's working: funnel attribution, channel performance, and pipeline contribution
Events & Webinars
- Own Loop's presence at industry events — booth strategy, activations, lead capture, and post-event follow-through
- Plan and execute webinars with partners and industry voices — end to end, from topic to promotion to replay distribution
- Build Loop's reputation as a thought leader in subscription commerce through speaking, panels, and branded events
Product Marketing & Competitive Intelligence
- Lead product marketing for new features and capabilities: positioning, launch narrative, and go-to-market sequencing
- Drive competitive intelligence: understand how the competition positions themselves and find Loop's clearest angles of attack
Ideal Profile
- 6–10 years in B2B SaaS marketing, with ownership (not just execution) of a marketing function
- Strong strategic instincts — can identify the right message for the right audience and build a plan around it
- Excellent writer — comfortable with brand copy, ad copy, long-form content, and product narratives
- Experience running demand gen across content, SEO, and paid social
- Has hired and managed a marketing team
Key skills/competency
- B2B SaaS Marketing
- Brand Strategy
- Demand Generation
- Content Marketing
- SEO
- Paid Social
- Partnership Marketing
- Event Marketing
- Product Marketing
- Team Management
Skills & topics
- Marketing Lead
- Growth Marketing
- Brand Marketing
- Demand Generation
- Content Marketing
- SEO
- Paid Social
- B2B SaaS
- E-commerce
- Team Management
- LinkedIn Marketing
- Partnership Marketing
- Product Marketing
- Subscription Management
- Shopify
- Marketing Strategy
- Leadership
How to get hired
- Tailor your resume: Highlight B2B SaaS marketing experience, growth strategies, and team leadership.
- Showcase strategic thinking: Emphasize your ability to define messaging and build marketing plans.
- Quantify achievements: Use data to demonstrate impact on brand awareness and demand generation.
- Prepare for interviews: Be ready to discuss your experience in content, SEO, paid social, and team management.
- Research Loop's values: Align your application with their DNA of High Agency, Ethics, Attitude, and Impact.
Technical preparation
Master B2B SaaS marketing frameworks.,Practice crafting compelling brand messaging.,Develop SEO and content strategy plans.,Analyze paid social campaign performance data.
Behavioral questions
Describe a time you drove significant growth.,How do you build a brand from scratch?,How do you handle challenging feedback?,Share an experience leading a marketing team.
Frequently asked questions
- What is Loop Subscriptions and what do they do?
- Loop Subscriptions is a rapidly growing company that provides a subscription management platform for e-commerce brands on Shopify. They focus on helping merchants manage their subscription services effectively and are expanding their market reach in the US, Europe, and ANZ.
- What is the primary focus of the Marketing Lead role at Loop Subscriptions?
- The Marketing Lead will oversee the entire marketing function, including brand strategy, demand generation, content creation, SEO, paid social campaigns, partnership marketing, and event activations. They will work closely with the CEO and product teams to shape Loop's market presence.
- What kind of growth has Loop Subscriptions experienced recently?
- Loop Subscriptions has experienced significant growth, including 5x growth in 2023, 3x growth in 2024, and is projected for 2.5x growth in 2025. They have achieved over $10M+ ARR primarily through organic channels.
- What are the key responsibilities for the Marketing Lead at Loop Subscriptions?
- Key responsibilities include owning brand positioning and messaging, building top-of-mind recall, developing content strategy, executing demand generation engines (organic, paid, partner), managing event presence, and driving competitive intelligence.
- What experience is ideal for the Marketing Lead position at Loop Subscriptions?
- The ideal candidate has 6-10 years of B2B SaaS marketing experience, with proven ownership of a marketing function. Strong strategic instincts, excellent writing skills, experience in demand generation (content, SEO, paid social), and prior team management experience are essential.
- How does Loop Subscriptions approach its company culture?
- Loop Subscriptions operates with a DNA centered around High Agency (action over instruction), High Ethics (trust as foundation), Positive Attitude (solutions over excuses), and Impact-Driven (focus on what moves the needle).
- What are the main marketing channels the Marketing Lead will manage?
- The Marketing Lead will manage a broad range of channels including brand building, thought leadership content, SEO, paid social (primarily LinkedIn), co-marketing with partners, and industry events/webinars.
- What is the expected seniority for this Marketing Lead role?