Marketing Lead- Growth & Brand
Loop Subscriptions · Gurugram, Haryana, India
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- On site
- Full-time
- $150,000 / year
- Gurugram, Haryana, India
Job highlights
- Lead all marketing efforts: brand, demand, content, SEO, social.
- Shape market perception of Loop subscription platform.
- Drive growth through organic, paid, and partner channels.
- Develop content, creative, and event strategies.
- Requires 6-10 years B2B SaaS marketing experience.
About the role
About Loop
Loop is a subscription management platform built for e-commerce brands on Shopify. Our primary market is the US, with growing presence in Europe and ANZ.
We are scaling rapidly, driven by a strong product and exceptional merchant experience. We grew 5x in 2023, 3x in 2024, and are on track for 2.5x growth in 2025. With $10M+ ARR built through organic channels and a small, high-performing team, we believe in doing more with less.
Our DNA
- High Agency: action over instruction
- High Ethics: trust is the foundation
- Positive Attitude: solutions over excuses
- Impact-Driven: if it doesn't move the needle, it doesn't matter
About The Role
You will lead the entire marketing function — that means brand, demand generation, content, SEO, paid social, partnership co-marketing, and event activations — end to end. You will work closely with the CEO, product, and design, and will shape how the market thinks about Loop.
Responsibilities
Brand & Awareness
- Own Loop's positioning and messaging — who we're for, what makes us different, and why it matters to the brands we want to win
- Build top-of-mind recall for Loop among subscription merchants evaluating a platform switch
- Ensure Loop shows up consistently in the right communities, conversations, events, and increasingly in AI-generated recommendations
Content & Creative
- Own content strategy and production: thought leadership, SEO-driven content, competitor comparisons, and sales enablement material
- Strong design sensibility — able to brief, review, and raise the bar on creative output
- Manage and direct motion designer for brand and product video content
- Manage and brief the in-house design team and coordinate with content team.
Demand Generation
- Build and execute a demand generation engine across organic, paid, and partner channels
- Run paid social campaigns (primarily LinkedIn) targeting decision-makers at high-growth DTC and ecommerce brands
- Develop co-marketing relationships with ecosystem partners — ESPs, agencies, analytics tools — and convert them into pipeline
- Build the measurement infrastructure to track what's working: funnel attribution, channel performance, and pipeline contribution
Events & Webinars
- Own Loop's presence at industry events — booth strategy, activations, lead capture, and post-event follow-through
- Plan and execute webinars with partners and industry voices — end to end, from topic to promotion to replay distribution
- Build Loop's reputation as a thought leader in subscription commerce through speaking, panels, and branded events
Product Marketing & Competitive Intelligence
- Lead product marketing for new features and capabilities: positioning, launch narrative, and go-to-market sequencing
- Drive competitive intelligence: understand how the competition positions themselves and find Loop's clearest angles of attack
Ideal Profile
- 6–10 years in B2B SaaS marketing, with ownership (not just execution) of a marketing function
- Strong strategic instincts — can identify the right message for the right audience and build a plan around it
- Excellent writer — comfortable with brand copy, ad copy, long-form content, and product narratives
- Experience running demand gen across content, SEO, and paid social
- Has hired and managed a marketing team
Key skills/competency
- Marketing Leadership
- Brand Strategy
- Demand Generation
- Content Marketing
- SEO
- Paid Social
- Partnership Marketing
- Event Marketing
- Product Marketing
- B2B SaaS Marketing
Skills & topics
- Marketing Lead
- Growth Marketing
- Brand Marketing
- Demand Generation
- Content Marketing
- SEO
- Paid Social
- B2B SaaS
- E-commerce
- Subscription Management
How to get hired
- Tailor your resume: Highlight B2B SaaS marketing, growth, and brand leadership experience relevant to Loop Subscriptions.
- Showcase strategic impact: Quantify achievements in demand generation, content, SEO, and paid social campaigns.
- Demonstrate leadership: Emphasize experience hiring and managing marketing teams for Loop Subscriptions.
- Align with DNA: Weave Loop's values (Agency, Ethics, Attitude, Impact) into your application.
- Prepare for interviews: Be ready to discuss your strategic thinking and approach to growing Loop's market presence.
Technical preparation
Master B2B SaaS marketing principles.,Develop a multi-channel demand gen strategy.,Build SEO and content marketing frameworks.,Analyze paid social campaign performance.
Behavioral questions
Describe leading a marketing function end-to-end.,How do you align marketing with business goals?,Share an example of impactful marketing strategy.,How do you foster a high-agency culture?
Frequently asked questions
- What is the expected salary for the Marketing Lead- Growth & Brand role at Loop Subscriptions?
- While Loop Subscriptions does not publicly disclose exact salary ranges, for a Marketing Lead with 6-10 years of B2B SaaS marketing experience and full ownership of the marketing function, compensation typically falls between $120,000 and $180,000 annually, potentially with equity. This is an estimate and actual compensation will depend on experience and location.
- What are the core responsibilities of the Marketing Lead- Growth & Brand at Loop Subscriptions?
- The Marketing Lead at Loop Subscriptions is responsible for leading the entire marketing function. This includes brand strategy, demand generation (organic, paid social, partnerships), content creation, SEO, event management, and product marketing. You will own strategy and execution end-to-end, working closely with leadership to shape Loop's market presence.
- What kind of growth has Loop Subscriptions experienced?
- Loop Subscriptions has experienced significant growth, achieving 5x growth in 2023, 3x growth in 2024, and is projected for 2.5x growth in 2025. They have over $10M+ ARR, primarily built through organic channels, demonstrating efficient and impactful marketing efforts.
- What is the company culture like at Loop Subscriptions?
- Loop Subscriptions fosters a culture centered around High Agency, High Ethics, Positive Attitude, and Impact-Driven work. They value initiative, trust, problem-solving, and focusing on results that significantly move the needle. This suggests a dynamic, results-oriented environment with a strong emphasis on individual contribution and accountability.
- What does 'ownership' mean for the Marketing Lead- Growth & Brand at Loop Subscriptions?
- For the Marketing Lead at Loop Subscriptions, 'ownership' means taking full responsibility for the marketing function from strategy development to execution and measurement. It implies not just managing tasks but defining the direction, building the engine, and driving the results for brand, demand, content, and other marketing initiatives.
- What specific channels are prioritized for demand generation at Loop Subscriptions?
- Loop Subscriptions prioritizes a multi-channel approach to demand generation. Key channels include organic growth, paid social (primarily LinkedIn targeting decision-makers), co-marketing with ecosystem partners (ESPs, agencies, analytics tools), and SEO-driven content. They also focus on tracking performance across these channels.
- How does Loop Subscriptions approach product marketing and competitive intelligence?
- The Marketing Lead will drive product marketing for new features, developing positioning, launch narratives, and go-to-market strategies. They will also lead competitive intelligence, analyzing competitor positioning to identify and emphasize Loop's unique advantages and market angles.