Marketing Lead Growth and Brand

About Loop

Loop is a subscription management platform built for e-commerce brands on Shopify. Our primary market is the US, with growing presence in Europe and ANZ.

We are scaling rapidly, driven by a strong product and exceptional merchant experience. We grew 5x in 2023, 3x in 2024, and are on track for 2.5x growth in 2025. With $10M+ ARR built through organic channels and a small, high-performing team, we believe in doing more with less.

Our DNA

• High Agency: action over instruction
• High Ethics: trust is the foundation
• Positive Attitude: solutions over excuses
• Impact-Driven: if it doesn't move the needle, it doesn't matter

About The Role

You will lead the entire marketing function — that means brand, demand generation, content, SEO, paid social, partnership co-marketing, and event activations — end to end. You will work closely with the CEO, product, and design, and will shape how the market thinks about Loop.

Responsibilities

Brand & Awareness

• Own Loop's positioning and messaging — who we're for, what makes us different, and why it matters to the brands we want to win
• Build top-of-mind recall for Loop among subscription merchants evaluating a platform switch
• Ensure Loop shows up consistently in the right communities, conversations, events, and increasingly in AI-generated recommendations

Content & Creative

• Own content strategy and production: thought leadership, SEO-driven content, competitor comparisons, and sales enablement material
• Strong design sensibility — able to brief, review, and raise the bar on creative output
• Manage and direct motion designer for brand and product video content
• Manage and brief the in-house design team and coordinate with content team.

Demand Generation

• Build and execute a demand generation engine across organic, paid, and partner channels
• Run paid social campaigns (primarily LinkedIn) targeting decision-makers at high-growth DTC and ecommerce brands
• Develop co-marketing relationships with ecosystem partners — ESPs, agencies, analytics tools — and convert them into pipeline
• Build the measurement infrastructure to track what's working: funnel attribution, channel performance, and pipeline contribution

Events & Webinars

• Own Loop's presence at industry events — booth strategy, activations, lead capture, and post-event follow-through
• Plan and execute webinars with partners and industry voices — end to end, from topic to promotion to replay distribution
• Build Loop's reputation as a thought leader in subscription commerce through speaking, panels, and branded events

Product Marketing & Competitive Intelligence

• Lead product marketing for new features and capabilities: positioning, launch narrative, and go-to-market sequencing
• Drive competitive intelligence: understand how the competition positions themselves and find Loop's clearest angles of attack

Ideal Profile

• 6–10 years in B2B SaaS marketing, with ownership (not just execution) of a marketing function
• Strong strategic instincts — can identify the right message for the right audience and build a plan around it
• Excellent writer — comfortable with brand copy, ad copy, long-form content, and product narratives
• Experience running demand gen across content, SEO, and paid social
• Has hired and managed a marketing team

Key skills/competency

• Marketing Leadership
• Brand Strategy
• Demand Generation
• Content Marketing
• SEO
• Paid Social
• Partnership Marketing
• Event Marketing
• Product Marketing
• B2B SaaS Marketing