International Media Strategy Assistant Intern

International Media Strategy Assistant Intern at Longchamp

Joining Maison Longchamp means becoming part of a world-renowned family business with over 70 years of history and innovation. Our headquarters, located in the heart of Paris, near the Eiffel Tower, offers a stimulating work environment where tradition and modernity meet. By joining our team, you will contribute to perpetuating our heritage of artisanal excellence while participating in ambitious and innovative projects.

Within the international communication department and under the direct supervision of the International Media Director, you will participate in the development of Longchamp's International Media Strategy, providing recommendations to improve the performance of our advertising campaigns.

This internship is available from July 2026 for a duration of 6 months.

Key Responsibilities

• Strategic Advertising Investment Support: Act as the right-hand to the International Media Director on all matters related to defining advertising investment strategy. You will produce analyses and summaries that will support media investment decisions.
• Synthesis of Strategic Advertising Documents: Summarize macro-strategic studies related to past campaigns (e.g., Brand Lift Studies), extracting key learnings. Integrate other available internal studies (Brand Tracker, etc.). Synthesize studies provided by partner platforms (Meta, Google, etc.) covering optimal purchasing methods, technical campaign settings, and best formats. Formulate adapted recommendations for upcoming campaigns.
• Analysis of Past Campaigns & Recommendations: Analyze results of previous campaigns using existing reports (agency Excel reports, direct media platform reports from Meta, TikTok, Pinterest, etc.). Clearly and concisely synthesize analyses in Excel and PowerPoint.
• Monitoring Advertising Investments & Reporting: Produce investment reports (amounts, geographies, evolution). Synthesize information using Excel and PowerPoint.
• Developing Strategic Guidelines for Local Markets: Utilizing all available data sources, propose clear strategic guidelines for local markets concerning advertising investments: levers, investment proportions, technical settings, etc.
• Drafting Strategic Documents for Management: Produce PowerPoint presentations on various strategic topics for the Media Director. These presentations will serve as discussion supports with Longchamp's Management.

Candidate Profile

Longchamp is looking for a proactive and analytical individual to join their team.

• Education: Master's degree (Bac +5) in Marketing/Strategy, from a Grande Ecole of Business, Engineering, or University. Specialization in strategy and/or consulting is a plus.
• Analytical Skills: Strong analytical and synthesis capabilities, acquired through studies and ideally a first experience in a strategy consulting firm or research firm.
• Creativity & Problem Solving: Demonstrated creativity in proposing solutions derived from your analyses.
• Communication: Ability to explain complex concepts through clear and adapted PowerPoint presentations.
• Rigor & Detail-Oriented: Strong intellectual rigor, attention to detail, and avoidance of shortcuts.
• Work Ethic: Curious, reactive, proactive, and capable of working on multiple subjects simultaneously.
• Industry Sensitivity: Sensitivity to the luxury universe, although prior experience in the sector is not mandatory.
• Digital Advertising Knowledge: Familiarity with the digital advertising landscape, comfortable seeking information directly from various tools and partner advertising accounts (Google, Meta, TikTok, Pinterest, etc.).
• Technical Proficiency: Proficient in Excel and PowerPoint, with demonstrated skills from previous experience.
• Language Skills: Perfect mastery of both French and English, written and oral. Presentations are entirely conducted in English with a high level of expectation, requiring perfect English grammar.

Why Join Longchamp?

The International Media team frames Longchamp's global strategy regarding advertising investments. Its role has a significant impact on the Maison's transformation towards greater media effectiveness. By joining our team, you will acquire an excellent knowledge of all media levers, as well as the best way to build an effective media plan. Our team is dynamic and committed to growing Maison Longchamp, with a strong demand for results.

Company Benefits & Culture

• Inclusive & Dynamic Environment: A welcoming work atmosphere and a company culture that values diversity and inclusion.
• Social & Environmental Responsibility: Commitment to manufacturing durable and repairable products, with ecological and environmentally friendly practices.
• Specific Perks: Exclusive access to private sales catalog, sustainable mobility package for bicycles, access to our fitness area with group classes, on-site catering and restaurant tickets (€10.50 with €6.04 covered by the employer).

Key skills/competency

• Media Strategy
• Campaign Analysis
• Data Synthesis
• Advertising Investments
• Digital Marketing
• PowerPoint Presentation
• Excel Proficiency
• International Communication
• Luxury Industry Sensitivity
• Proactive Problem-Solving