Digital App Producer

Digital App Producer at Lonely Planet

We are seeking a highly organized and motivated Digital App Producer who will play a key role in building, optimizing, and managing content for Lonely Planet’s upcoming app. This role sits at the intersection of editorial and product, and is ideal for someone who is deeply comfortable working in content management systems and digital media environments. You’ll work on a cross-functional team and have a direct hand in shaping a new digital product and how Lonely Planet’s content is brought to travelers around the world.

This is a role for someone who is highly detail-oriented, enjoys rolling their sleeves up to learn new digital tools, and has experience in the operational sides of digital content production. You’ll be responsible for transforming existing guidebook content into an engaging mobile experience by building content, managing visual assets, and ensuring content quality through QA and troubleshooting.

What You’ll Do

• Build and manage structured app content using internal content management system
• Adapt and expand existing Lonely Planet guidebook content into app-native formats
• Vet, edit, and fact check guidebook content to prepare it for the app
• Work closely with photo editors to add and update images to content
• Conduct thorough QA for content accuracy, consistency, and formatting to ensure content is packaged correctly for the app
• Troubleshoot content issues and work closely with editorial, product, and engineering teams to resolve them
• Maintain content standards, workflows, and best practices across digital platforms
• Support ongoing updates and optimizations as the app evolves

What We’re Looking For

• Proven experience working as a digital content producer, or similar role in a digital media environment
• Deep familiarity with content management systems (CMS) and experience using digital asset management systems (DAM); ability to quickly learn and adapt to proprietary digital tools
• Strong understanding of digital publishing workflows and content QA processes
• Proficiency in digital content workflow tools such as Asana and/or AirTable
• Comfort working with structured content, metadata, and image management
• Exceptional attention to detail and organizational skills, meticulous about processes
• Ability to work independently, manage priorities, and work accurately and quickly to meet deadlines
• Adaptability to evolving internal systems and processes
• Excellent communication and interpersonal skills for effective collaboration with team members
• Interest in travel, digital media, and digital products is a strong plus

Nice To Have

• Prior experience using Contentful CMS
• Experience working on mobile apps or consumer-facing digital products
• Familiarity with travel, lifestyle, or editorial content brands
• Experience repurposing longform content for digital platforms

Key skills/competency

• Content Management Systems (CMS)
• Digital Asset Management (DAM)
• Content Quality Assurance (QA)
• Digital Publishing Workflows
• Asana/AirTable Proficiency
• Structured Content Management
• Metadata Application
• Image Asset Management
• Mobile App Content Development
• Editorial Production