Esports & Partnership Marketing Manager

The Role of Esports & Partnership Marketing Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

This is a hybrid working model, requiring 2–3 days per week in one of our offices. Locations include Barcelona, Paris, or London.

Logitech G is looking for an Esports & Partnership Marketing Manager to be instrumental in the development and execution of our esports strategy. You will help make Logitech G the gear of choice for professional gamers, engage with esports athletes and fans worldwide, and help develop content and programs for Europe. You will be part of a committed group of gamers and professionals who develop ideas and content to drive advocacy and adoption for Logitech G, one of the top brands in the gaming industry.

Your Contribution

At Logitech, we value: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do. These behaviors are key for success in this role:

• Drive the esports marketing strategy in the region by building a strong roster of teams/athletes and running marketing campaigns and activations to secure leadership positions for the Logitech G brand.
• Support local teams with developing and managing relationships with esports teams, athletes, and communities within Europe. Manage major projects/teams directly with the support of local teams.
• Handle negotiations, develop frameworks, and manage processes to enable smooth operations between Logitech G and the teams and athletes.
• Drive marketing campaigns and activations, product launches, brand, and product content deployment across the entire marketing ecosystem targeting the esports community and hardcore gamers.
• Build strategies to integrate professional athletes and organizations in Logitech G programs in close collaboration with the global PRO team.
• Execute global campaigns while developing locally-relevant strategies to effectively communicate and promote the esports story in the region. Ensure that all messaging and initiatives align with the company's values and mission.
• Be the face and voice of the brand towards gaming and esports communities and partners.
• Develop marketing and brand partnerships throughout Europe to increase brand awareness and boost conversions, in line with the company's objectives. Empower local teams to implement these strategies at every stage of the customer journey. Establish frameworks and oversee the execution of these initiatives.
• Guide and supervise local teams in planning and executing esports and gaming events in Europe.
• Communicate the Logitech G story and partnerships across various channels.
• Coach and engage daily with local markets to help get Logitech G gear in the hands of top competitive players and upcoming rising stars in line with the brand’s vision and strategy.
• Monitor competitors’ activities and provide input (opportunities or risks) to respective internal teams.

Key Qualifications

For consideration, you must bring the following minimum skills and experiences to our team:

• Experience developing marketing programs from inception through execution.
• 3+ years experience in esports or other sports marketing roles in game publishers or esports related companies.
• Deep understanding of esports and how to build effective gaming communications.
• Capable of working closely with cross-functional teams and brands within the regional structure.
• The ability to analyze competitor strategies and innovate on best practices.
• Strong networking, organizational, and program management skills.
• Experience working with and managing external agencies.
• Ready to lead groups and ability to interact with partners.
• Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
• Self-motivated, passionate, and high energy level.
• Strong C-level presentation and negotiation skills.
• Fluency in English is a must.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

Key skills/competency

• Esports Marketing
• Partnership Management
• Regional Strategy
• Campaign Execution
• Brand Advocacy
• Community Engagement
• Negotiation Skills
• Project Management
• Content Development
• Market Analysis