12 hours ago

SEO Optimization Specialist

Lofty

On Site
Full Time
$95,000
Manila, National Capital Region, Philippines

Job Overview

Job TitleSEO Optimization Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$95,000
LocationManila, National Capital Region, Philippines

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Job Description

Job Description

We are looking for an SEO Optimization Specialist who can own organic search performance end-to-end while working directly with clients. This role is not about surface-level SEO or generic reporting. You will be responsible for diagnosing SEO issues, implementing optimizations, explaining tradeoffs to clients, and showing measurable progress over time.

You should be equally comfortable inside Google Search Console as you are on a client call explaining why rankings moved or did not.

Client Management and Communication

  • Serve as the primary SEO point of contact for assigned clients
  • Translate technical SEO findings into clear, actionable explanations clients can understand
  • Set realistic SEO expectations and timelines based on data, not promises
  • Lead SEO review calls and written performance updates
  • Push back when client requests conflict with SEO best practices, using evidence

Technical SEO

  • Audit websites for crawlability, indexation, site structure, and performance issues
  • Diagnose and resolve issues related to:
  • Index bloat and crawl budget waste
  • Canonicalization, redirects, and duplicate content
  • Core Web Vitals and page speed
  • XML sitemaps and robots.txt
  • Work with developers or internal teams to implement fixes correctly

On-Page and Content Optimization

  • Optimize pages for search intent, not just keywords
  • Improve title tags, meta descriptions, headings, internal linking, and schema
  • Identify thin, competing, or underperforming pages and recommend consolidation or pruning
  • Guide content strategy for local and hyperlocal SEO when applicable

Local SEO (If Applicable)

  • Optimize Google Business Profiles
  • Improve local landing pages and location-based content
  • Ensure NAP consistency and local ranking signals

Reporting and Analysis

  • Monitor performance using:
  • Google Search Console
  • Google Analytics (GA4)
  • SEO tools (Ahrefs, SEMrush, Screaming Frog, or similar)
  • Analyze trends in impressions, clicks, rankings, and conversions
  • Explain causation vs correlation clearly to clients
  • Use data to justify next actions, not just describe past performance

Requirements

Required Skills and Experience

  • 3+ years of hands-on SEO experience with real traffic and ranking responsibility
  • Proven experience working directly with clients
  • Strong technical SEO foundation
  • Clear written and verbal communication skills
  • Ability to explain complex SEO topics without jargon
  • Comfortable challenging assumptions and defending recommendations with data
  • Experience collaborating with developers, designers, or product teams

Key skills/competency

  • SEO Strategy
  • Client Communication
  • Technical SEO Audit
  • On-Page Optimization
  • Content Strategy
  • Local SEO Management
  • Data Analysis
  • Google Analytics
  • Google Search Console
  • SEMrush

Tags:

SEO Optimization Specialist
organic search
client management
technical SEO
content optimization
local SEO
reporting
analysis
communication
strategy
implementation
Google Search Console
Google Analytics 4
Ahrefs
SEMrush
Screaming Frog
XML Sitemaps
Robots.txt
Core Web Vitals
Schema.org

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How to Get Hired at Lofty

  • Master Lofty's client-centric approach: Understand their value proposition in client services and how an SEO Optimization Specialist contributes to client success.
  • Showcase proven SEO results: Quantify past successes in increasing traffic, rankings, and conversions in your resume and interviews.
  • Demonstrate technical SEO prowess: Be ready to discuss crawlability, indexability, site architecture, and Core Web Vitals in detail.
  • Highlight strong communication skills: Prepare examples of effectively translating complex SEO concepts for non-technical client audiences.
  • Research Lofty's portfolio: Identify client types, industry sectors, and successful case studies to align your application.

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