Brand Marketing Coordinator

About Us

LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style.

Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe.

About The Role

This role is on the Brand Marketing team which orchestrates the brand’s annual and seasonal omni-channel marketing strategies and initiatives across every interaction with our clients. This team champions and enhances the LOFT brand positioning across all channels of communication and spearheads innovative client acquisition, retention and reactivation approaches. The Coordinator of Brand Marketing supports all functions of the Marketing team and is responsible for implementation and execution of brand marketing initiatives. This highly cross-functional position will work closely with internal partners to drive engagement throughout the client lifecycle across all channels.

The impact you can have

• Responsible for executing brand marketing plans in collaboration with the creative, visual merchandising, client experience, public relations, merchants & social.
• Works closely with Senior Manager and Assistant Manager to execute seasonal marketing strategies designed to drive traffic and engagement including on product marketing, store signage, branded events and experiential marketing experiences.
• Maintain marketing calendar on a daily basis, to ensure key dates and messaging direction is up to date and teams are informed.
• Provide monthly messaging and product focus direction to cross-functional teams and communicate any changes or updates as needed.
• Create monthly and ad-hoc briefs that support marketing initiatives across channels.
• Track and analyze campaign performance to measure KPIs, identify learnings and propose improvements.
• Develop deep consumer knowledge and apply those insights to deliver actionable, insights-driven strategies across various channels.
• Maintain cutting-edge knowledge of the evolving multi-channel marketing space.

You’ll bring to the role

• Bachelor’s degree in Marketing, Business or Communications/Business preferred.
• 1-2 years experience & a demonstrated interest in marketing and fashion/retail.
• Team player with proven ability to work effectively with cross-functional teams.
• Ability to work both in a team and independently.
• Strong analytical skills and clear understanding of financial measurements.
• Outstanding verbal and written communication skills.
• Demonstrated ability to multi-task in a fast-paced environment.
• Familiar with Microsoft (Word, Excel, Outlook, PowerPoint) and Google (Drive, Sheets, Slides) applications.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K).
• Employee Assistance Program (EAP).
• Time off – paid time off & holidays.

*The target salary range for this role is: $50,000 - $52,000

Hybrid: This position works in a hybrid model, with required days worked in the LOFT office location in New York, NY as defined by business needs.

Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

Location

Times Square Tower-ANN-New York, NY 10036

Position Type

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.

Key skills/competency

• Brand Marketing
• Marketing Strategy
• Omni-channel Marketing
• Client Acquisition
• Campaign Performance Analysis
• Marketing Calendar Management
• Cross-functional Collaboration
• Fashion Retail
• Consumer Insights
• Microsoft Office Suite