Digital Media Manager UK/US Erborian

Digital Media Manager UK/US Erborian

As the Digital Media Manager for the UK and US markets, you will build a global media strategy adapted to the cultural and advertising codes of each market, piloting both brand awareness and performance campaigns.

Main Mission

• Brand Awareness Development: You will be responsible for defining and implementing the online branding strategy for each market. In collaboration with local teams, you will build a digital investment plan aimed at sustainably strengthening brand visibility and amplifying the impact of offline campaigns.
• Acquisition and Performance: You will also develop the digital acquisition strategy to support e-commerce growth. To do this, you will activate and optimize all performance levers (SEA, SMA, SEO, affiliation, etc.).
• Thanks to your in-depth knowledge of the British and/or North American market, you will be the local reference and the privileged contact for coordinating digital actions, maximizing advertising performance, and ensuring relevant activation in line with market expectations.

Key Responsibilities

• Online Media Strategy Development: Be the owner of the full-funnel online media strategy (and associated media budgets), with a strong focus on brand awareness.
• Design and pilot campaigns (product launches, branding, evergreen, promotions), from planning to deployment.
• Continuously optimize activations based on channel performance and business objectives.
• Coordinate internal teams (design, communication, ...) to ensure the smooth running of campaigns.
• Explore and test new channels to strengthen brand visibility and attract a qualified audience.
• Collaborate with marketing & communication, e-commerce, and eCRM teams to ensure consistency between activations and the brand's overall strategy.
• Develop creative and innovative advertising devices, adapted to UK and US advertising codes.
• Have a complete understanding of the online video ecosystem, all formats and platforms included (Social, CTV, DSP, BVOD, AVOD, SVOD…).
• Test new platforms, new formats, and media partnerships to strengthen brand visibility and desirability.

Budget Management

• Create the annual budget and manage reforecasts made during the year.
• Manage media budgets and pilot investments to optimize campaign profitability or brand awareness performance.
• Reallocate the budget with agility based on performance achieved across different channels.
• Create purchase requests, track purchase orders, and follow up on invoicing to ensure the most up-to-date P&Ls possible each month.
• Monitor expenses and adjust budgets in marketing files as well as financial files.

Analysis and Reporting

• Track KPIs and analyze campaign performance (CTR, CVR, CAC, ROAS, AOV, LTV, CPV, etc.).
• Build media plans adapted to business calendars and product launches.
• Produce regular reports and formulate strategic optimization recommendations for cross-functional teams, top management, and country directors.

Competitive Intelligence and Innovation

• Ensure competitive intelligence to monitor trends in the cosmetics market and adjust acquisition strategies accordingly.
• Test new approaches and technologies to improve campaign performance and anticipate market developments.
• Maintain regular monitoring of local media trends.

Management

• Manage a team of 2 permanent employees and 1 intern.
• Supervise the work performed.
• Support these profiles to help them develop their skills.
• Create a strong and stimulating team dynamic.

Candidate Profile

Education: Bac +4/5 in digital marketing, e-commerce, or equivalent.

Experience:

• Minimum 7 years of experience in media campaign management, ideally in the cosmetics sector.
• Mandatory personal and/or professional experience in the UK or North America (≥1 year).
• Bilingual English required.

Technical Skills:

• Mastery of brand awareness levers and solid experience in branding strategies.
• Expertise in online video advertising (AVOD, BVOD, SVOD, social video…).
• Excellent understanding and mastery of acquisition levers: SEA, SMA, SEO, affiliation, retargeting…
• In-depth knowledge of UK & US cultural and advertising codes.
• Proficiency with Amazon Ads appreciated (even without operational management).
• Comfort with analytical tools (Google Analytics, Data Studio…).
• Strong skills in managing significant budgets and multi-P&L financial tracking.
• Ability to interpret data and adjust strategies accordingly.

Key skills/competency

• Digital Media Strategy
• Brand Awareness
• Performance Marketing
• Budget Management
• UK/US Market Expertise
• Video Advertising
• Team Leadership
• SEA/SMA/SEO
• Data Analysis
• E-commerce Growth