22 days ago

Programmatic Trader

Locala

On Site
Full Time
$100,000
Paris, Île-de-France, France

Job Overview

Job TitleProgrammatic Trader
Job TypeFull Time
Offered Salary$100,000
LocationParis, Île-de-France, France

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Job Description

About Locala

The Locala omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers effectively plan, activate, and measure personalized, local consumer-centric campaigns. Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, thereby fueling advanced media strategies that consistently deliver smarter business outcomes. Since our inception in 2012, Locala has proudly partnered with leading brands in 40 countries. With over 180 employees worldwide, Locala has offices in the US, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai.

Your missions will be the following:

Campaign Execution and Optimization

  • Set up, manage, and optimize programmatic campaigns on Locala's proprietary platform and major DSPs.
  • Daily performance monitoring and proactive troubleshooting of delivery, pacing, and tracking issues.
  • Recommend and activate relevant audience segments based on client objectives and performance signals.
  • Analyze discrepancies with third-party measurement tools, in close collaboration with Support teams.
  • Advise on creative formats in direct liaison with design teams.

Programmatic Strategy & Omnichannel Expertise

  • Define and execute omnichannel strategies across CTV/OTT, programmatic DOOH, Display & Mobile.
  • Manage and optimize PMP (Private Marketplaces) and Programmatic Guaranteed deals, especially for local inventory.

Partner and Stakeholder Management

  • Collaborate closely with Account Managers to understand client objectives, communicate results, and support upsell opportunities.
  • Serve as the primary point of contact for campaign-related matters (ad operations).
  • Develop and maintain strong relationships with local publishers.
  • Lead or contribute to weekly syncs with internal teams and external partners.

Reporting & Insights

  • Analyze performance data and translate results for non-technical stakeholders.
  • Contribute to reporting and data visualization using Business Intelligence (BI) tools like Tableau.

Key skills/competency

  • Programmatic Trading
  • Media Buying
  • Ad Operations
  • DSP Management (DV360, TTD, Amazon DSP, Xandr)
  • Campaign Optimization
  • Performance Analysis
  • Audience Segmentation
  • Omnichannel Strategy
  • CTV/OTT
  • DOOH
  • Reporting
  • BI Tools (Tableau)
  • Tracking Methodologies
  • Third-Party Measurement Tools (IAS, DoubleVerify)
  • Client Relationship Management
  • Publisher Relations

Tags:

Programmatic Trader
Media Trader
AdOps
Programmatic Advertising
DSP
DV360
The Trade Desk
Campaign Optimization
Omnichannel
CTV
DOOH
Digital Marketing
Performance Marketing
Data Analysis
Audience Segmentation

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How to Get Hired at Locala

  • Tailor your resume: Highlight programmatic trading experience, DSP proficiency (DV360, TTD, Amazon DSP, Xandr), and campaign optimization skills.
  • Showcase omnichannel expertise: Emphasize experience with CTV, DOOH, Display, and Mobile campaign execution.
  • Quantify achievements: Use data to demonstrate successful campaign performance, problem-solving, and client objective attainment.
  • Prepare for technical questions: Be ready to discuss tracking methodologies, third-party measurement tools, and BI reporting.
  • Demonstrate collaboration: Articulate your ability to work effectively with account managers, design teams, and external partners.

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