Brand Experience IMEA

Brand Experience IMEA at LIXIL

This role supports the Regional Leader Brand Experience in the efficient delivery of regionally driven brand content across IMEA (India, Middle East, Africa), ensuring consistent, high-quality execution. It involves supporting day-to-day progress, priorities, and adaptation of global/central brand content for regional needs.

Primary Responsibilities

• Support in day-to-day regional brand content needs, ensuring quality across markets and in line with timelines and priorities.
• Support development and rollout of new product launch and campaign toolkits and frameworks for consistent market implementation.
• Support with the localization and creative adaptation of brand content to local requirements while preserving brand consistency.
• Collaborate with regional marketing teams to enable efficient brand campaign and launch content rollout.
• Review and guide agency output to ensure alignment with brand guidelines and quality standards.
• Support the Regional Leader in providing guidance, training, and resources to strengthen regional teams’ knowledge and application of Brand and CI guidelines.

Qualifications

• Experience in brand, design, and integrated marketing communications in multi-market environments.
• Strong understanding of brand identity systems, visual language, and premium brand execution.
• Skilled in design and creative processes, tools.
• High attention to detail in reviewing and managing creative content to ensure accuracy, consistency, and alignment with brand standards.
• Strong collaboration, communication, and critical thinking skills.
• Strong structured thinking and organizational skills.

Software Knowledge

• Proficient in Adobe Creative Suite for reviewing and adapting creative content.
• Skilled in Microsoft Office and Google Workspace and collaboration tools.
• Familiarity with project management tools, Monday.com, and basic social media platforms.

LIXIL Behaviors

At LIXIL, we encourage a sense of ownership, asking “If this were my own company, how would I make this decision?” and “Do I feel pride in my work, and my company?” We believe in doing the right thing, taking ownership and responsibility for decisions and actions that positively impact the company’s performance and reputation. We focus on achieving ambitious work objectives, driven by measurable outcomes and customer satisfaction.

We also emphasize working with respect, actively seeking and listening to diverse points of view to foster an inclusive, non-hierarchical environment. We leverage diversity, promote equal opportunities, and build diverse teams. Integrity is paramount, behaving consistently with clear personal values and adhering to the LIXIL Code of Conduct. Finally, we value continuous improvement and experimentation, embracing a can-do attitude, stretching beyond expectations, and driving change by taking calculated risks, recognizing failure as a steppingstone towards innovation.

Key skills/competency

• Brand Management
• Content Strategy
• Marketing Communications
• Localization
• Agency Management
• Campaign Development
• Product Launch
• Brand Guidelines
• Creative Adaptation
• Adobe Creative Suite