Brand Experience IMEA

Objective

Support the Regional Leader Brand Experience in the efficient delivery of regionally driven brand content across IMEA, ensuring consistent, high-quality execution. This role involves day-to-day progress, priorities, and adaptation of global/central brand content for regional needs.

Primary Responsibilities

• Support in day-to-day regional brand content needs, ensuring quality across markets and in line with timelines and priorities.
• Support development and rollout of new product launch and campaign toolkits and frameworks for consistent market implementation.
• Support with the localisation and creative adaptation of brand content to local requirements while preserving brand consistency.
• Collaborate with regional marketing teams to enable efficient brand campaign and launch content rollout.
• Review and guide agency output to ensure alignment with brand guidelines and quality standards.
• Support the Regional Leader in providing guidance, training, and resources to strengthen regional teams’ knowledge and application of Brand and CI guidelines.

Qualifications

• Experience in brand, design, and integrated marketing communications in multi-market environments.
• Strong understanding of brand identity systems, visual language, and premium brand execution.
• Skilled in design and creative processes, tools.
• High attention to detail in reviewing and managing creative content to ensure accuracy, consistency, and alignment with brand standards.
• Strong collaboration, communication, and critical thinking skills.
• Strong structured thinking and organisational skills.

Software Knowledge

• Proficient in Adobe Creative Suite for reviewing and adapting creative content.
• Skilled in Microsoft Office and Google Workspace and collaboration tools.
• Familiarity with project management tools, Monday.com, and basic social media platforms.

LIXIL Behaviors

At LIXIL, we ask ourselves: “If this were my own company, how would I make this decision?” and “Do I feel pride in my work, and my company?”. This embodies our approach to 'Doing the Right Thing,' emphasizing ownership and positive impact on performance and reputation.

Accountability

• Drive for Results: Focuses on achieving ambitious work objectives, driven by measurable outcomes and clear personal impact.
• Customer Centrality/Customer Focus: Takes ownership and responsibility for decisions and actions, with a strong commitment to satisfying customers through high-quality products and solutions.

Work with Respect starts with actively seeking and listening to diverse points of view. We foster an inclusive environment where all employees can exchange opinions openly, regardless of background or hierarchy.

• Collaboration: Respects others and works across cultures effectively with individuals and teams.
• Leveraging Diversity: Promotes and encourages equal opportunities and builds diverse teams.
• Integrity: Behaves consistently with clear personal values and adheres to the LIXIL Code of Conduct.

Experimenting leads to discovery and learning. This virtuous cycle continually improves our business, recognizing failure as a necessary step towards innovation. We empower and reward employees to experiment with new ideas, fostering an entrepreneurial and purpose-driven culture.

• Continuous Improvement: Applies and develops expertise, learns new competencies and technology, and improves processes to deliver high-quality products and services.
• Can-Do Attitude: Remains strong, resilient, and focused, stretching beyond expectations to overcome barriers in pursuit of excellent results.
• Change Driver: Strives for change and growth opportunity, readily embracing calculated risk and uncertainty.

Key skills/competency

• Brand Strategy
• Integrated Marketing Communications
• Multi-market Environment
• Brand Identity Systems
• Visual Language
• Creative Process Management
• Content Localisation
• Agency Management
• Adobe Creative Suite
• Project Management