Brand Experience IMEA

Objective

Support the Regional Leader Brand Experience in the efficient delivery of regionally driven brand content across IMEA, ensuring consistent, high-quality execution. Support in day-to-day progress, priorities, and adaptation of global/central brand content for regional needs.

Primary Responsibilities

• Support in day-to-day regional brand content needs ensuring quality across markets and in-line with timelines and priorities.
• Support development and rollout of new product launch and campaign toolkits and frameworks for consistent market implementation.
• Support with the localisation and creative adaptation of brand content to local requirements while preserving brand consistency.
• Collaborate with regional marketing teams to enable efficient brand campaign and launch content rollout.
• Review and guide agency output to ensure alignment with brand guidelines and quality standards.
• Support the Regional Leader in providing guidance, training, and resources to strengthen regional teams’ knowledge and application of Brand and CI guidelines.

Qualifications

• Experience in brand, design and integrated marketing communications in multi-market environments.
• Strong understanding of brand identity systems, visual language, and premium brand execution.
• Skilled in design and creative processes, tools.
• High attention to detail in reviewing and managing creative content to ensure accuracy, consistency, and alignment with brand standards.
• Strong collaboration, communication, and critical thinking skills.
• Strong structured thinking and organisational skills.

Software Knowledge

• Proficient in Adobe Creative Suite for reviewing and adapting creative content.
• Skilled in Microsoft Office and Google workspace and collaboration tools.
• Familiarity with project management tools, Monday.com and basic social media platforms.

LIXIL Behaviors

Doing the Right Thing is not only about compliance, but about having a sense of ownership. We should make decisions and take actions based on our sense of ownership of LIXIL despite past conventions and current ways. The way others do it may not always be right, so we need to decide for ourselves. We are entrusted to operate every day in a way that has a positive impact on the company’s performance and reputation.

Accountability: Focuses on achieving ambitious work objectives. Driven by work that has measurable outcomes and the personal impact is clear and measurable. Takes ownership and responsibility for decisions and actions.

Customer Centrality/Customer Focus: Has a strong commitment to satisfy and delight our customers through developing and delivering the highest quality products and solutions.

Work with Respect starts with actively seeking and listening to different points of view to our own. We employ people with different backgrounds, cultures, religions, experiences or sexual orientation and we can therefore expect them to bring different perspectives. To foster an inclusive and non-hierarchical environment in the workplace, we should adopt behaviors where all employees feel free to exchange opinions and ideas openly and fairly regardless of gender, title, rank, and experience.

Collaboration: Respects others and works across cultures effectively, with individuals and teams.

Leveraging Diversity: Promotes and encourages equal opportunities and builds diverse teams.

Integrity: Behaves consistently with clear personal values and adheres to LIXIL Code of Conduct.

Experimenting leads to discovery and learning, and lessons learned from experiments fuel more experimentation. This virtuous cycle can continually improve the way we do business; we should recognize failure as an often necessary steppingstone towards innovation. LIXIL will be a truly entrepreneurial and purpose-driven company when a culture of experimentation and learning is ingrained across all levels, and our employees feel empowered and rewarded to experiment with new ideas.

Continuous Improvement: Applies and develops own expertise, learns and leverages new competencies and technology, and improves processes to deliver high quality products and services.

Can-Do Attitude: Remains strong, resilient and focused, stretches beyond expectations to overcome barriers in pursuit of excellent results.

Change Driver: Strives for change and growth opportunity, readily embraces calculated risk and uncertainty.

Key skills/competency

• Brand Content Management
• Integrated Marketing Communications
• Brand Identity & Consistency
• Creative Adaptation & Localization
• Agency Relationship Management
• Product Launch Support
• Campaign Toolkit Development
• Adobe Creative Suite Proficiency
• Cross-functional Collaboration
• Structured Thinking & Organization