Social Media Manager
Live Nation Entertainment · Forest Home, NY
- On site
- Full-time
- $120,000 / year
- Forest Home, NY
Job highlights
- Manage organic social media presence for Veeps.
- Develop and execute digital campaigns and content calendars.
- Engage with audiences and foster community growth.
- Analyze social media trends and campaign performance.
- Collaborate with marketing, creative, and growth teams.
About the role
Job Summary
WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
We're seeking a dynamic Social Media Manager to enhance our organic presence across all social platforms within the Veeps network. The role will support continued development and growth for a diverse slate of streaming events, ecommerce launches, editorial media and music related campaigns. This role involves executing digital campaigns, managing content calendars, and facilitating collaboration between marketing operations, editorial, and e-commerce teams. You will handle all aspects of social media from trend spotting to project management, publishing, and audience engagement, reposting opportunities and tagging, supported by regular reporting on campaign performance.
The ideal candidate possesses a keen awareness of emerging music and shopping trends, and excels at engaging with our audience. A proactive self-starter, you thrive in fast-paced environments and are skilled in problem-solving. Collaboration with the in-house Marketing team and the Creative and Growth teams will be essential in driving brand engagement and growth. Please include a portfolio showcasing your work, including examples of social media strategies you've implemented.
What This Role Will Do
Content Publishing & Coordination:
- Manage the day-to-day operations of all brand social media channels (Instagram, X, Threads, Broadcast Channels, Meta, TikTok, YouTube, YouTube Community, Veeps).
- Schedule and post all content across channels, prioritizing native tools and tags over pre-scheduling including development of captions/copy (tone, voice) for team approval
- Maintain and update the editorial calendar (including tags and product links), ensuring alignment across Marketing, Content, Partnerships, PR, Editorial, Product teams campaign launches.
- Ensure all content is optimized per platform, leveraging best practices in copy, tags, and timing.
- Collaborate with the creative team to deliver assets required for posting.
Community Management
- Actively engage with audiences through likes, comments, and DMs to foster a vibrant community around our brands with pre-approved responses
- Respond to brand-related questions, comments, brand mentions, and DMs in a timely and brand-appropriate manner.
- Support influencer, ambassador, artist/band, label & management social amplification efforts by monitoring and engaging with their content daily, including identification of gorilla marketing opportunities (fan pages, groups, external platform conversations)
Social Listening & Insights
- Lead social listening to identify trending topics, audience conversations, and cultural moments relevant to the brand.
- Track industry news and social media trends, providing insights for engagement opportunities.
- Compile and distribute regular reports on campaign efficacy, identifying areas for growth and optimization.
- Provide weekly and monthly reports summarizing key metrics, learnings, and recommendations.
Content & Social Strategy
- Coordinate with internal teams / stakeholders and collaborators to streamline consistency and distribution timelines.
- Generate and pitch innovative ideas that speak directly to target audiences for each IP and attributed platforms to key stakeholders based on reporting insights.
- Compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each post's success and areas of opportunity/growth.
What This Person Will Bring
- Bachelor's degree in Marketing, Communication (or related field), along with a proactive, collaborative attitude.
- 2-5 years of experience managing social platforms for multiple brands, with agency or label experience preferred.
- Proven track record of building and managing social media accounts, demonstrating positive growth and community engagement, preferably in an agency setting.
- Strong oral and written communication skills, with excellent copywriting abilities under pressure for multiple campaigns.
- In-depth understanding of and extensive passion for social media platforms, industry trends, new technologies, AI, gaming, the music market and digital music services.
- Knowledge of audio, photo, and video editing programs, as well as social management and listening platforms.
- Highly organized and detail-oriented, with the ability to thrive in fast-paced environments while managing multiple projects.
- Proven experience in running reports, analyzing data, and utilizing insights for strategy development.
- Creative thinker adept at conceptualizing engaging social strategies that resonate with target audiences.
Benefits & Perks
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH: 401(k) program with company match, stock reimbursement program
- FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Key skills/competency
- Social Media Management
- Content Strategy
- Community Engagement
- Social Listening
- Digital Marketing
- Campaign Management
- Copywriting
- Data Analysis
- Trend Spotting
- Brand Awareness
Skills & topics
- Social Media Manager
- Social Media Marketing
- Digital Marketing
- Content Strategy
- Community Management
- Campaign Management
- Marketing Specialist
- Brand Management
- Music Industry
- Live Entertainment
How to get hired
- Tailor your resume: Highlight social media management, content strategy, and community engagement experience. Quantify achievements with data.
- Showcase your portfolio: Include examples of social media strategies, campaign performance, and audience growth.
- Understand Live Nation: Research their brands (Ticketmaster, Veeps), music industry trends, and company culture.
- Prepare for interviews: Be ready to discuss your social media expertise, creative thinking, and collaborative approach.
- Network effectively: Connect with Live Nation employees on LinkedIn to gain insights and referrals.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Social Media Manager at Live Nation Entertainment?
- The Social Media Manager at Live Nation Entertainment is responsible for managing the organic social media presence across various platforms for the Veeps network. This includes executing digital campaigns, creating and managing content calendars, engaging with the audience, monitoring social listening, analyzing campaign performance, and collaborating with internal marketing, creative, and growth teams. You will also be involved in content publishing, community management, and developing social strategies.
- What qualifications are essential for the Social Media Manager role at Live Nation Entertainment?
- Essential qualifications include a Bachelor's degree in Marketing or Communications, 2-5 years of experience managing social platforms for multiple brands (agency or label experience preferred), a proven track record of social media growth and engagement, strong copywriting skills, and a deep understanding of social media platforms, music market trends, and emerging technologies. Knowledge of editing and social management tools is also important.
- How does Live Nation Entertainment support employee growth and development for a Social Media Manager?
- Live Nation Entertainment offers robust career and skill development programs through their 'School of Live,' as well as tuition reimbursement and student loan repayment options. This demonstrates a commitment to fostering professional growth and supporting employees' career aspirations within the company.
- What kind of content will a Social Media Manager be creating and managing at Live Nation Entertainment?
- A Social Media Manager at Live Nation Entertainment will be responsible for content across a diverse slate of streaming events, e-commerce launches, editorial media, and music-related campaigns. This includes managing content for platforms like Instagram, X, TikTok, YouTube, and Veeps, ensuring optimization per platform, and collaborating with creative teams for asset delivery.
- How important is social listening and data analysis for this Social Media Manager position at Live Nation?
- Social listening and data analysis are critical components of this role. The Social Media Manager will lead social listening efforts to identify trends and audience conversations, track industry news, and compile regular reports on campaign efficacy. Utilizing data to evaluate performance, identify growth opportunities, and inform strategy development is a key expectation.
- What is the expected salary range for a Social Media Manager at Live Nation Entertainment?
- The expected compensation for this Social Media Manager position is between $96,000.00 and $120,000.00 USD annually. This range is determined by factors such as market location, qualifications, skills, experience, and the expected quality and quantity of work.