Search Engine Optimization SEO Analyst

Job Summary

As a Search Engine Optimization SEO Analyst at Live Nation Entertainment, you will play a crucial role in analyzing website performance and driving growth through effective SEO strategies. This position involves deep dives into organic search traffic, rankings, and conversions, monitoring the impact of content development, and maintaining comprehensive SEO dashboards. You will leverage data to generate actionable insights, optimize website crawlability, and implement regression monitoring to protect SEO performance. Your expertise will be vital in conducting keyword research, competitive analysis, and building high-quality backlinks. The role also involves utilizing machine learning and predictive analytics to forecast trends and optimize campaigns, conducting A/B testing, and collaborating with cross-functional teams to achieve SEO goals.

Key Responsibilities

• Analyze website performance metrics to identify opportunities for improvement.
• Track key performance indicators (KPIs) to measure the success of SEO initiatives.
• Conduct in-depth analyses of organic search traffic, rankings, and conversions.
• Monitor and assess the impact of large-scale content development on SEO performance.
• Develop and maintain comprehensive SEO dashboards to visualize key metrics.
• Extract, process, and analyze large datasets to generate actionable insights, leveraging/building ETLs and creating visualizations to communicate insights.
• Create website crawl to analyze user and search bot indexability and content rendering, ensuring optimal performance and visibility.
• Implement SEO regression monitoring to protect SEO performance.
• Monitor and optimize website performance factors related to SEO.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Develop and implement SEO strategies aligned with business objectives.
• Optimize both on-page and off-page SEO elements to improve search engine rankings.
• Build high-quality backlinks to enhance website authority.
• Leverage machine learning and predictive analytics to forecast trends and optimize campaigns.
• Conduct A/B testing to optimize website elements for better performance.
• Collaborate with cross-functional teams to ensure alignment on SEO goals.
• Communicate insights and recommendations effectively to stakeholders.
• Stay up to date with the latest SEO trends and algorithm updates.
• Share expertise and best practices to develop sound strategies for future projects.

Qualifications

Education: Master’s degree or foreign equivalent in Computer Science, Information Technology, or a related field.

Experience: One (1) year of experience as an SEO Analyst or a related occupation.

Required Skills & Experience

Candidates must demonstrate experience with the following:

• Writing and running SQL queries.
• Web Performance tools: Google Analytics Premium, Google Search Console, rank tracking.
• Database management systems: Databricks, BigQuery, DOMO.
• SEO software tools: Semrush, Screaming Frog, Oncrawl, and SEO Clarity for technical audits.
• Analyzing large quantities of data, creating complex formulas, pivots, and models using Excel, PowerPoint, Google Sheets.
• Project management, overseeing multiple initiatives and rollouts.
• Defining and executing tests based on a specific set of assumptions/hypothesis and goals, iterating, and continuing improvements.
• Digital media and e-commerce business models.

Skills may be gained through academic coursework and concurrently while pursuing academic studies.

Compensation

Salary for this position ranges from $101,712 to $106,800 per year.

Work Arrangement

Telecommuting anywhere in the U.S. is permitted for this role.

Key Skills/Competency

• SEO Strategy
• Data Analysis
• Keyword Research
• Technical SEO
• On-page SEO
• Off-page SEO
• SQL
• Google Analytics
• Web Performance
• Predictive Analytics