Digital Marketing Coordinator

The Role: Digital Marketing Coordinator

As a Digital Marketing Coordinator, you will join an artist management firm to support the marketing team in planning, creative development, and execution of strategic marketing initiatives during album and tour cycles. This role involves building off creative vision and strategic goals for projects by drafting and managing social media calendars, executing posts, assisting with digital activations, and producing creative assets. The position is part of the cross-functional digital marketing team and reports to the Toronto Marketing Manager.

Key Responsibilities

• Manage day-to-day social media operations for an assigned roster of 15+ clients, including content calendar management and post execution on platforms such as TikTok, Instagram, Facebook, and X.
• Thoroughly understand the strategic plan for album/tour cycles and develop social media posts that achieve marketing goals and encourage fan engagement.
• Deeply understand each client’s voice and vision, ensuring consistency across all digital platforms.
• Analyze social media performance metrics and research trends to inform future posting plans.
• Coordinate with internal creative teams and external partners for content creation and campaign execution.
• Maintain regular communication with artists and artist managers, adapting to various working styles.
• Ensure all creative assets are optimized for each specific social media platform.

What We're Looking For

• Previous hands-on experience posting on social media for artists, bands, brands, or entities with large followings.
• Strong written communication skills with meticulous attention to detail.
• Ability to work flexible hours, including some evenings and weekends, as needed for artist requests, despite standard office hours (10a-6p ET).
• A collaborative team player mentality, capable of adapting to changing priorities.
• Understanding the importance of User-Generated Content (UGC) and how to leverage artist channels to encourage new UGC creators.
• Knowledge of building and maintaining engaged online communities.
• Broad understanding of best practices for social platforms, with a strong emphasis on short-form channels.
• Aptitude for creative, out-of-the-box thinking and the ability to integrate different promotional elements of a marketing campaign.
• Demonstrated ability to work independently across multiple priorities simultaneously.
• Ability to accept constructive feedback and revision requests, providing creative solutions that meet expectations.
• Tech-savvy command of project management software (e.g., Monday, Asana), business software (Microsoft Office suite), and cloud-based software (e.g., Google Docs/Drive, Dropbox, Box, Zoom, Notion).
• Ability to quickly edit short-form video using in-app tools (TikTok/Instagram) and editing apps like CapCut.
• Proficiency with Adobe Photoshop to create simple one-sheets or edit layouts from a .psd file.
• An inclusive, flexible, focused, diplomatic, calm, and collected can-do attitude in a fast-paced environment.
• Demonstrated discretion in handling confidential data and interacting with high-level artists and industry executives.
• Experience in the music industry is preferred.

Physical Requirements/Work Environment

This role involves sitting for extended periods at a computer station, standing and walking throughout the day, and occasionally moving within the office to access files or machinery. You will use hands and fingers to operate computers and office equipment for up to 8 hours daily, lift up to 10 pounds regularly, and be exposed to typical office environment conditions and noise levels.

Equal Employment Opportunity

We are passionate and committed to our people, embracing diversity and inclusion. You will work in an inclusive environment, encouraged to bring your whole self to work. We support balancing work and home life, and as a growing business, we foster professional and personal development. Talent is paramount, and we welcome applications irrespective of gender, race, sexual orientation, religion, age, disability status, or caring responsibilities. Live Nation strongly supports equal employment opportunity for all applicants, without discrimination based on protected characteristics defined by federal, state, or local law. We also provide reasonable accommodations for qualified individuals with disabilities consistent with legal obligations. Applicants requiring accommodation should contact Human Resources to participate in a timely interactive process. Live Nation also provides reasonable religious accommodations on a case-by-case basis.

Hiring Practices

This job description outlines the general nature and level of work. It is not an exhaustive inventory of all duties, responsibilities, and qualifications. Live Nation's recruitment policies aim to place the most qualified individuals efficiently, utilizing various avenues including internal promotion, referrals, advertising, agencies, internet recruiting, job fairs, college recruiting, and search firms. This description is a summary; duties may be modified by management at any time.

Key Skills/Competency

• Social Media Management
• Content Strategy
• Performance Analytics
• Creative Coordination
• Artist Relations
• Community Engagement
• Adobe Photoshop
• Video Editing (CapCut/In-App)
• Project Management Software (Monday/Asana)
• Written Communication